The Definitive Guide to
B2B Marketing Operations


Executive Summary

Learn how to navigate the growing MarTech landscape for B2B marketing operations. For many B2B companies, the marketing operations function is about maximizing all of the various technology and data capabilities to more efficiently and more effectively drive greater customer growth, and ultimately, revenue.

To do so, marketing operations professionals must be able to skillfully navigate the increasingly complex MarTech landscape. Co-written by eight industry leaders, this guide looks at different arenas of marketing technology represented by best of breed solutions and examines the path forward for the marketing operations role in each category.

  • Tag Management
  • Marketing Attribution
  • Account-Based Marketing
  • Market Intelligence
  • Call Intelligence
  • Experience Optimization
  • Lead Routing And Scoring
  • Data Quality

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