Shifting from Brand to Audience Selling – ALM Media


Executive Summary

Like many online media companies, ALM Media was looking for a way to modernize its business model and deliver better results. Thanks to the Tealium AudienceStream™ real-time enterprise data platform, the company is transforming its advertising model, incorporating a new audience-based approach compared to the more traditional model focused on brand and geography. The company is seeing impressive results, including a 700 percent increase in the effectiveness of its email targeting in initial tests. Watch this video from Digital Velocity 2015.