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From Awareness to Loyalty: How To Optimize the Online Purchase Funnel – StraighterLine


Executive Summary

See how progressive marketers at StraighterLine are bringing transformative value to the organization through the use of the Tealium AudienceStream™ real-time enterprise data platform. StraighterLine is using AudienceStream and its powerful segmentation and action capabilities to optimize the purchase funnel and help move visitors from awareness to loyalty. Learn how Tealium® solutions have become an integral part of the company’s daily workflow, leading to “a tremendous amount of possibilities,” according to company officials. Watch this video from Digital Velocity 2015.

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