TAG MANAGEMENT AND CUSTOMER DATA PLATFORM SUMMARY

Here’s the total value of deploying Tealium iQ and AudienceStream

Item

Value

Savings from Vendor Tag Deployments

$250,000

Improved E-Commerce Revenue

$250,000

Improved Advertising Effectiveness

$250,000

Value of Privacy Compliance

$250,000

Revenue from cart abandonment remarketing

$250,000

Revenue from improved live chat

$250,000

Revenue from improved retargeting

$250,000

Revenue from improved A/B testing

$250,000

Expected reduction in customer acquisition costs

$250,000

Revenue from improved search marketing

$250,000

Total Value

$1,250,000

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