Tag Management ROI
Let’s see how much Tealium iQ can help you save
Web Tag
Mobile Tag
Lock-in Savings
Tag Deployed
Consider the tags deployed on your website, including the number of times the tag is deployed whether it’s net new or an update to an existing tag
Cost of Deploying a Vendor Tag
Average cost of labor associated with deploying a tag, including development, QA & production cycle
$
# of Tag-Based Vendor Technologies Deployed Annually
# of times the tag is deployed whether it’s net new or an update to an existing tag
#
$ Current Annual Cost of Tag Deployment
Consider the annual cost of deploying and managing vendor tags across your website
EDIT
$
Tealium Reduces this Cost by:
With Tealium most custom coding is eliminated, integrated development, QA and production environments are included, and version control and change control are included
%
Mobile Tag Development
Tag deployment for mobile or IOT devices (this typically involves an SDK integration)
Cost of deploying a mobile tag
Consider the cost associated with custom coding, custom SDK, custom tracking and all development, QA, and production environments. From Tealium’s experience, the average cost of deploying a mobile tag is 2-3x more than a website tag.
$
# of mobile tag changes
made annually
Consider the number of changes for adding new tags, as well as making edits to existing tags.
#
Tealium can reduce this cost by:
Tealium provides customers with a fully built SDK that is integrated with TiQ tag management and Universal Data Hub for both cloud delivery and normal tag management. Consider silo based approach to tracking and transmitting data on a vendor-by-vendor basis.
%
Lock-in Savings Deployment
Consider the savings from having the flexibility to test and work with the vendor technologies that are best for your business
Annual budget for all tag-related vendors
Annual cost of implementing multiple tag management solutions, or multiple independently deployed tags, or any tags require custom deployment.
$
Tealium Reduces this Cost by:
Tealium provides you the flexibility to test and choose the technologies that are best for your business.
%
Contractual Savings Associated with Less Expensive Choices:
Consider the cost associated with the flexibility of choosing less expensive technology solutions that work for your business. Provide an estimate for contractual cost savings with the increased ability to be flexible.
$