Customer Data Platform ROI
Discover the value of AudienceStream by marketing channel
Email
Live Chat
Retargeting
A/B Testing
Customer Acquisition
Search
Improvements from Email Cart Abandonment
Consider the savings from reducing cart abandonment by remarketing to known users who've abandoned carts in real time based on customer behavior.
Annual Purchases Made
EDIT
Your annual purchases made is calculated by your annual e-commerce revenue divided by your average order value.
Total Cart Based Opportunity
per Year
EDIT
Consider that total purchases represents only 26% of the opportunity. This number is calculated by taking the total number of orders and deriving the total carts using a 74% industry average cart abandonment figure.
Abandoned Carts
EDIT
Abandoned carts is the total opportunity minus the total successful purchases.
Expected Improvement in Conversions
from Recovered Cart Abandoners
Timeliness is key. When a visitor adds product to a cart but does not purchase, AudienceStream can send the visitor ID and cart contents to the email vendor for an immediate email offer. When that offer is made in real-time, the engagement effectiveness improves by 40-55%, so when visitors return after receiving the email call to action, the likelihood to convert will be higher than their first visit.
%
Improvements from Live Chat Engagement
Consider that Live Chat initiatives can be improved by visitor customization. AudienceStream enables Live Chat customer profiles to be fully enriched and available in real-time.
Estimated percentage of users engaging in live chat (enter 0 if not applicable)
Consider the amount of your website traffic that engages with your live chat tool. Enter 0 if not applicable
%
Estimated conversion rate improvement
Live chat customer profiles will be fully enriched by Tealium AudienceStream and will be made available in real-time. Consider conversion rates associated with visitors using live chat can be 15% higher than conversion rate associated with those who don't.
%
Improvements from Retargeting Efforts
Tealium can improve retargeting efforts by segmenting users and placing them into different retargeting buckets, increasing response rates. You can also use Tealium to stop retargeting users that do not convert, reducing your retargeting budget.
Estimated improvement in retargeting efforts
Tealium can improve retargeting efforts by segmenting users and placing them into different retargeting buckets, increasing response rates. You can also use Tealium to stop retargeting users that do not convert, reducing your retargeting budget.
%
Improvements from A/B Testing Efforts
By exposing AudienceStream segments to A/B testing tools, you can leverage you're A/B testing platform to better personalize content. For example, VIPs can get a different treatment than discount shoppers, which helps increase conversion rates.
Percentage of users being tested (can be edited)
Consider the percentage of users that are in your A/B testing group.
%
Estimated improvement in A/B testing efforts
By exposing AudienceStream segments to A/B testing tools, you can leverage you're a/B testing platform to better personalize content. For example, VIPs can get a different treatment than discount shoppers, which helps increase conversion rates.
%
Improvements in customer acquisition costs
According to Forrester, cross-channel attribution reduces cost per action by 30%-50% thanks to improved measurement and efficiency.
Effects of cross-channel attribution
on cost per actions
According to Forrester, cross-channel attribution reduces cost per action by 30%-50% thanks to improved measurement and efficiency.
%
Annual online advertising budget
This is the annual online advertising budget that you entered previously.
$
Improvements from Search Marketing
Using the integration with Google, you can place different segments to different retargeting lists and show more relevant ads. For example, shoppers of expensive items can be shown ads associated with premium items and discount shoppers can be shown ads associates with discounted items.
Annual search budget
(if available - leave 0 if unknown)
Input your annual search budget if available. Enter 0 if unknown. Statistics assume 10.7% of total marketing spend to be search
$
Expected improvement in search marketing
Using the integration with Google, you can place different segments to different retargeting lists and show more relevant ads. For example, shoppers of expensive items can be shown ads associated with premium items and discount shoppers can be shown ads associates with discounted items.
%