Coterie Lounge, Seattle
Tealium Executive Briefing Event
Date: Thursday, June 2, 2016
Join Tealium co-founder and CTO Mike Anderson as we host an interactive discussion, led by the sought-after industry analyst and writer Andrew Jones.
“Engaging and Converting Prospects in the Anonymous Era”
Only 2-3% of potential customers will share information that identifies them as they browse your company’s websites and mobile applications. This often means that organizations are unable to deliver personalized experiences to 97% of their “anonymous” visitors.
That’s about to change. New, anonymous behavior tracking and retargeting innovations enable marketers to unlock this previously unknown pool of visitor data. Today’s marketers can now use these newly discovered insights to drive advanced, omni-channel personalization campaigns targeted at this previously “lost” audience.
Together, we will explore:
- Building detailed customer profiles leveraging anonymous data
- Developing personalized experiences before an identifier is provided
- The technology solutions that enable you to capitalize on anonymous data
Drinks, appetizers, and networking to follow! This is an invitation-only event. Please RSVP to reserve your spot.
Andrew Jones researches, advises, and speaks about how businesses can take advantage of disruptive technologies and changing consumer behaviors to drive better, more relevant experiences even when a potential customer is considered “anonymous”.
We respect your privacy and will never sell, rent, or share your personal information.