--- title: "Tealium vs. Salesforce CDP" id: "52582" type: "page" slug: "tealium-vs-salesforce-cdp" published_at: "2022-06-30T15:45:02+00:00" modified_at: "2022-06-30T15:45:02+00:00" url: "https://tealium.com/tealium-vs-salesforce-cdp/" markdown_url: "https://tealium.com/tealium-vs-salesforce-cdp.md" --- # Tealium vs Salesforce CDP ## Choose a Customer Data Platform That Can See Into Every Cloud ## Lock-in is so 2000s. Unlock your tech stack with Tealium. ### Powerful CRM is the heart of the Salesforce cloud. Tealium Customer Data Hub connects Salesforce seamlessly with all your other tools for a unified customer vision. You need a single, high-quality data source to tie all your initiatives together, delivering a winning omnichannel customer experience. Tealium AudienceStream CDP is your vendor-independent answer, with more than 1,300 ready-made integrations, plus SDKs and more, giving you the power to choose the tools that are right for you. Tealium gives your teams consistent and reliable data, shared by everyone from analytics through marketing, sales, and customer support. Don't get locked into a rigid Salesforce-only model—open and extend it via Tealium's CDP. ### Get Real About Real-Time Real-time data can help spot event-driven market trends, personalize deals, win business, and stop customer churn. There’s really no way to deliver those insights across all teams unless all the tools are working off a consistent central data layer. Tealium is built for real-time data collection, enrichment, and activation. Salesforce passes data from tool to tool, with batch processes interrupting the flow. Building new integrations requires extra cost for their (acquired, not native) Mulesoft platform, and the results still aren’t fully real-time. ### Know Your Unknowns Salesforce manages your known customers—only those who are already identified with a Salesforce record. Tealium gives you a big head start on identifying your unknown customers. Our history in tag management means we start tracking interactions earlier, while the prospect is still unknown, and across multiple devices. Connecting that data when the prospect becomes known gives you richer insights into the customer journey. So you can give each customer a much better experience. Tealium provides marketer-friendly, data scientist powerful machine learning capabilities built directly into the CDP to supercharge your audiences with predictive insights. ### Lower Your Costs (and Your Wait Time) This is no time to sit on the runway while the mechanics try to get your CDP off the ground. Tealium starts delivering value immediately with our turnkey integrations and a no-code interface for setting up your specific use cases. Boost operational efficiency and reduce drag on developer and IT resources. Salesforce CDP set-up takes longer and chews through your budget with high professional service costs. Total cost of ownership is hard to contain and manage across their complex product set. ## Why Choose Tealium vs Salesforce Customer 360 Audiences CDP ### Proven Real-World Performance Salesforce once called CDPs a “passing fad” only to later jump on the bandwagon. Tealium has been building on our vendor-independent, data-first vision since 2008, now with more than 1,000 enterprise customers proving our value every day. Have you seen a successful Salesforce CDP deployment? Neither have we. ### Marketer-friendly Predictive Insights Machine learning and AI-powered insights are so much more valuable when they are accessible to all teams. Tealium's powerful, built-in analytics capabilities are feature-rich for data scientists and developers, but also easy to use for marketers via a point-and-click interface. ### Optimize More Than Your Salesforce Stack Buying more tools from one vendor sounds convenient, but look a little deeper and you'll see marketing clouds are complex and cobbled together from acquisitions, and they limit your future options. A vendor independent, data-first strategy lets you add exactly the tools and functions—including Salesforce—that you really need. ### Powerful Privacy and Security Assurance Enterprise-grade security, availability, and data privacy options are vital requirements. Tealium's third-party security and privacy certifications include HIPAA, ISO 27001 & 27018, Privacy Shield, and SSAE18 SOC 2 Type I & II. You can protect customer data consistent with your most stringent policy and regulatory requirements. ## A Couple Other Things Your Teams May Miss Out On with Salesforce CDP Vs. Tealium ### Clear Pricing with No "Land and Expand" Agenda Salesforce has a complex set of offerings—so complex that customers don’t always know everything they’re buying, or which tools they will need to execute their specific set of CDP use cases. Make sure you know how many tools they’re trying to sell you to deliver on their CDP capabilities. And remember— no tool is ever “free”. Tealium brings clarity, through a data-first, purposeful set of tools with extensive pre-built integrations and point-and-click, no-code UI to make setup and ongoing use painless. We’re ready to support your implementation as needed, but not to max out your costs. We also help you budget accurately with easy-to-forecast yearly committed volumes, and clear overage tiers that will alert you far prior to going into effect. ### Full-Stack Consent Management Today, customer consent is vital. Because customer experience crosses multiple channels and touchpoints, managing consent on a tool-by-tools basis is wildly inefficient. Only Tealium helps organizations centralize management to honor consent along the entire journey and across every touchpoint. Tealium AudienceStream CDP is equipped to control Data-Subject-Access-Requests and Right-To-Be-Forgotten Requests centrally, always respecting the consumer’s consent and privacy. Consent Management is also fully integrated into the CDP via Tealium iQ Tag Manager. ### Personalization Based on Real-time Data With Tealium, data prep happens as the data is collected, not in batch processes later on. Combined with Tealium iQ Tag Manager, Tealium’s CDP lets businesses instantly enrich web experiences and mobile apps with visit and visitor attributes. Insights about the customer’s online and offline behavior are immediately available for personalization tools, enabling the marketer to personalize the website on the single-customer-view and real-time predictions. ### Global Data Centers Thanks to our strategic partnership with Amazon Web Services, Tealium is able to offer fully hosted data centers throughout the world. In addition, our ability to quickly spin up new data centers in response to regulation or customer needs serves as a future-proofing strategy. Our global footprint matches any in the industry. ### Geo-Based Data Management Our global data center footprint lets Tealium supply tools to manage data flow based on geography, to help clients comply with standards and industry regulations that vary from region to region, like GDPR. We will sign a Business Associate Addendum (BAA) to help assure your data – and have signed many. Accept no less from a CDP provider. ## “Never before have we been able to bridge the customer experience gap between multiple tech stacks. Tealium [AudienceStream] CDP finally gives us a single view of the digital customer so we can personalize their experience consistently across all platforms.” #### Erik Snyder, Business Intelligence Lead, Digital Experience, Humana ## We Work Wherever You Work ### Getting trusted data to your best of breed tools is just a click away [View Integrations](/integrations) ## Key Resources Whitepapers & eBooks Webinars & Videos Case Studies & Blogs [Whitepaper CDP Starter Kit Learn More](/resource/whitepaper/cdp-starter-kit/) [Whitepaper Total Economic Impact™ Study of Tealium Learn More](/resource/whitepaper/forrester-tei-roi-of-tealium/) [Whitepaper 2022 State of the CDP Report Learn More](/resource/whitepaper/2022-state-of-the-cdp-report/) [Whitepaper Generate a Single View of Your Customer to Improve Insights Learn More](/resource/whitepaper/generate-a-single-view-of-your-customer-to-improve-insights/) [eBook Build a Single Customer View Unique To You Learn More](/resource/whitepaper/the-joy-of-data-cookbook-chapter-1/) [Video Build or buy your CDP? How to choose the right approach for your business. Learn More](/video/build-or-buy-your-cdp-webinar/) [Video CDPs: Choosing the Right Type for Your Customer Data Strategy Learn More](/video/cdps-choosing-the-right-type-for-your-customer-data-strategy/) [Webinar From Basics to Best Practices: Building Your Client-Side Data Infrastructure Learn More](/video/from-basics-to-best-practices-building-your-client-side-data-infrastructure/) [Webinar Preventing Your Customers From Accidently Exposing Sensitive Data Learn More](/video/preventing-your-customers-from-accidently-exposing-sensitive-data/) [Blog A Marketers Guide: 5 Key Steps to Creating a First-Party Data Strategy Learn More](/blog/customer-data-platform/a-marketers-guide-5-key-steps-to-creating-a-first-party-data-strategy/) [Case Study What Obstacles Are Enterprises Facing In Building A Resilient Data Architecture? Learn More](/blog/uncategorized/what-obstacles-are-enterprises-facing-in-building-a-resilient-data-architecture/) [Case Study How Bosch Power Tools drills down into data to personalise the user journey and improve marketing efficiency Learn More](/resource/case-study/bosch-power-tools-personalise-user-journey-and-improve-marketing-efficiency/) [Case Study How TUI optimises conversion as travel returns, with predictive machine learning insights Learn More](/resource/case-study/how-tui-optimises-conversion-as-travel-returns-with-predictive-machine-learning-insights/) ## We’re Here to Help #### Chat with us, we're happy to provide a custom demo. ### Submitted! Thank you!