--- title: "Tealium’s Suite of Conversions API (CAPI) Integrations" id: "61979" type: "page" slug: "tealiums-suite-of-conversions-apis-capi-old" published_at: "2023-07-10T18:41:40+00:00" modified_at: "2026-08-24T18:07:24+00:00" url: "https://tealium.com/tealiums-suite-of-conversions-apis-capi-old/" markdown_url: "https://tealium.com/tealiums-suite-of-conversions-apis-capi-old.md" --- # Tealium’s Suite of Conversions API (CAPI) Integrations ## Solutions for Signal Loss with Unique Ad Platform Integrations [Get the Guide to CAPI & First-Party Data Success](https://tealium.com/resource/whitepaper/digital-advertisers-playbook/) ## Introduction to Conversions APIs (CAPI) Conversions APIs (CAPI) empower businesses to seamlessly share their data directly from servers, eliminating the reliance on web browsers. By leveraging CAPI, advertisers can drive desired outcomes by utilizing their own controlled information and data, including interactions with their websites, products, and services. This approach allows businesses to maintain data privacy while improving ad performance and attribution, and ultimately delivering highly personalized experiences to customers, without relying on browser-based tools like third party cookies. ## Tealium's Conversions API integrations offer comprehensive visibility throughout the entire customer journey, ensuring accurate data sharing and granting businesses full control over their first party data. With Tealium, you can integrate with industry-leading ad platforms such as Google, Meta, TikTok, Snapchat, LinkedIn, Pinterest, and Spotify to improve marketing attribution, ROAS, and ad conversions in a privacy-centric manner with first party data. ## Benefits of Tealium's Conversion APIs ### 1 #### **Data Privacy Control** - Advertisers have added control over what data they share and can choose to append insights like product margins or include historical information like customer value scores. ### 2 #### **Less Data Loss** - Data sharing is more reliable than browser-based methods; as the Conversions API is designed to be less susceptible to issues like a browser crash or connectivity issues. ### 3 #### **Full Funnel Visibility** - Advertisers can use a wider array of data to inform their advertising than is currently captured by pixel, like CRM data, offline conversion data, lower funnel events including qualified leads, or multi-site conversion paths. ### 4 #### **Improve Your ROAS** - Better data can turn into a lift in Return-on-Ad-Spend because you can identify where a customer is at in their lifecycle and trigger actions or campaigns that produce a better result for your business. ## Benefits of Tealium's Conversion APIs ### 1 #### **Configure Offline Events for Omnichannel** - Provide a more holistic representation of user behavior across browsers and a potential for faster statistical significance through inclusion of additional conversions. ### 2 #### **Strengthen How Data is Shared with Big Tech Platforms** - Marketers can help ensure the reliability of the data they share with tech platforms like Meta, Google, TikTok, Snapchat, Pinterest and LinkedIn. ### 3 #### **Future Proof Measurement** - Conversion APIs reduce the reliance on third party cookies and allows you to be better equipped to handle shifts in the measurement ecosystem. ### 4 #### **Control Your Data** - Advertisers can decide what data to share and when to share it, as well as include more meaningful data, such as a customized customer value score or each step/action taken in a conversion journey on a website. ## Tealium’s Partner Ecosystem Conversions APIs ### Tealium offers a multitude of Conversions API integrations within our premier partner ecosystem. [Tealium + Meta Tealium’s enriched customer profiles, built from online and offline data, enable Facebook advertisers to take action using a complete view of the customer. Leverage trusted, first party data from across the customer lifecycle to maximize media investment and deliver high-quality advertising experiences. Learn More](https://tealium.com/tealium-meta-better-together/) [Tealium + Google Tealium’s TiQ or EventStream with Google Ads Enhanced Conversions can help advertisers preserve conversion measurement, improve the observability of conversions lost due to technical limitations, and drive better targeting and ad optimization by helping leverage first party data. Learn More](https://tealium.com/google-integrations/) [Tealium + SnapChat Tealium's real-time, turnkey, server-side integration for Snapchat Conversions API via EventStream helps our clients benefit from a more reliable, more secure way of sharing the data, and can take advantage of all other integrations in the Tealium Marketplace to future-proof their data collection. Learn More](https://tealium.com/better-together-snap-and-tealium/) [Tealium + TikTok The TikTok + Tealium out-of-the-box integration using TikTok Events API helps preserve advertising measurement by enabling businesses to leverage consented, first party data from across their organization. It also makes more signals available to TikTok to optimize campaign performance. Learn More](https://tealium.com/better-together-tealium-and-tiktok/) [Tealium + Pinterest Tealium's real-time, turnkey, server-side integration for Pinterest’s Conversions API helps advertisers preserve conversion measurement, improve the observability of conversions lost due to technical limitations, and drive better targeting and ad optimization by helping businesses leverage first party data from across their organization. Learn More](https://tealium.com/better-together-tealium-pinterest/) [Tealium + Amazon The Amazon Ads Conversion Builder API enables advertisers to import their conversion data from a wide variety of sources into Amazon Ads for conversion tracking and reporting. Use Tealium's EventStream connector for Amazon Ads Conversions to send both online and offline conversion data to Amazon. Learn More](https://tealium.com/better-together-tealium-amazon-ads/) [Tealium + LinkedIn The LinkedIn Conversions API (CAPI) creates a direct connection between marketing data from an advertiser’s server and LinkedIn, enabling advertisers to measure the performance of their marketing campaigns. Learn More](https://tealium.com/technology-partner/better-together-tealium-linkedin) [Tealium + Reddit Tealium's real-time integration for Reddit's Conversions API helps advertisers preserve conversion measurement, improve the observability of conversions lost due to technical limitations, and drive better targeting and ad optimization by helping businesses leverage first-party data from across their organization. Learn More](https://tealium.com/better-together-reddit-and-tealium/) [Tealium + Nextdoor Tealium's real-time integration with Nextdoor's Conversions API helps advertisers improve conversion measurement and drive better targeting and ad optimization by leveraging consented first-party customer data. Learn More](https://tealium.com/better-together-tealium-nextdoor/) [Tealium + Snowflake Send data to Snowflake via real-time Snowpipe Streaming API integration. Activate insights from Snowflake through Tealium via near real-time data source (configurable), Data Connect or File Import. Learn More](https://tealium.com/technology-partner/better-together-tealium-snowflake/) [Tealium + Databricks Send data into DataBricks via real-time streaming integrations to your cloud data platform or data center. Activate data using Data Connect or File Import. Learn More](https://tealium.com/technology-partner/databricks-tealium-better-together/) [Tealium + AWS Send data to AWS via real-time streaming integrations such as EventBridge and Kinesis or managed S3 and Redshift through DataAccess. Activate insights from AWS via real-time stream, Data Connect, or File Import. Learn More](https://tealium.com/solutions/better-together-amazon-web-services-tealium-customer-data-hub/) ## Key Use Cases for Getting Started with Conversions APIs ### Deeper-Funnel Optimization #### Many advertisers optimize for an event that is only part way down their funnel e.g. a 'lead' event when someone fills out a form, because they cannot optimize for the actual conversion since it may happen on a third party browser or offline. Using Tealium’s Conversions API integrations, advertisers can capture a deeper-funnel event and configure their ad to optimize for that new event. ### Improving Event Reliability #### Many events never fire because of browser default settings, poor network connections, or if the pixel code was not executed before the user navigated away from the page. These events are always captured by the server. These incremental events could be a meaningful percentage of events that could therefore improve ad performance. By sharing events via both the browser and server-side, advertisers can be sure to register the user actions that are not captured by the browser pixel. ### Enhanced Data Sharing #### Advertisers can gain flexibility in how they share data with ad platforms like Meta by establishing user identity or adding meaningful data, such as user scores, before sending events to them. ## Delivering Better Data to the World’s Most Innovative Enterprises ## 18% ### "We have Conversion API in EventStream and TiQ which helped to increase the attribution. With Audience Stream we're able to really hone in on what our consumer behavior is and serve up a personalized experience based on the group that they are in." **Christina Sweeney, Manager of Site Analytics, New Balance** ## 3.2% ### Golfbreaks' ad click through rates improved by 18% from using both the Conversion API and the Facebook pixel. Golfbreaks relies on the expertise of its sales staff to provide advice to customers, meaning the call center is the highest converting channel. Being able to track inbound calls (as server side events as a webhook from the phone tracking system) and send those to Facebook, allowed Golfbreaks to get a full picture on conversions. ## 23% ### The Australian internet service provider worked with Tealium to use the Facebook Conversions API to improve its campaign measurement and performance, and earned a 23% higher conversion rate, 26% in incremental sales, and 13% more online sales in just 3 weeks. ## Key Resources Webinars & Videos Case Studies [Webinar How to Maximize Returns on Conversions Data with a First-Party Data Strategy Learn More](https://tealium.com/resource/video/maximize-returns-on-conversions-data-webinar/) [Webinar Tealium + Meta: Inside Tealium’s Unique Integration with Meta Conversions API Learn More](https://tealium.com/resource/video/tealium-meta-conversion-api-webinar/) [Webinar Tealium + Google: How to Maximize Conversions with a First-Party Data Strategy Learn More](https://tealium.com/resource/video/tealium-google-enhance-capi-webinar/) [Webinar Tealium + Snap: Inside Tealium’s Unique Integration with Snap Conversions API Learn More](https://tealium.com/resource/video/tealium-snapchat-conversions-api-webinar/) [Webinar Tealium + TikTok: Inside Tealium’s Unique Integration with Snap Conversions API Learn More](https://tealium.com/resource/video/tealium-tiktok-conversions-api-webinar/) [Case Study Increasing Conversions by Combining Facebook Conversions API and the Facebook Pixel Learn More](https://tealium.com/resource/case-study/tealium-dodo-facebook-case-study/) [Case Study Tealium + Meta Help TUI Future Proof Social Ad Spend Learn More](https://tealium.com/resource/case-study/tealium-facebook-tui-future-proof-social-ad-spend/) [Case Study Zutobi Improved Performance After CAPI Implementation Learn More](https://forbusiness.snapchat.com/inspiration/zutobi-case-study) [Case Study Happy Paw-liday Shopping by Petco and Snap Learn More](https://forbusiness.snapchat.com/inspiration/happy-paw-liday-shopping-petco-and-snap) [Case Study The French Army boosts media measurement and performance with Snapchat Conversion API Learn More](https://forbusiness.snapchat.com/inspiration/armeedeterre) [Case Study Level Shoes Sets CAPI and Sees 19% Improvement in App Measured ROAS Learn More](https://forbusiness.snapchat.com/inspiration/level-shoes) ## We’re Here to Help #### Connect with an expert to see how Tealium can help you with customer growth and acquisition. ### Submitted! 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