3M- Building Partnerships Inside Your Organization

As businesses work with an ever-increasing stack of marketing technologies, the need to work cross-functionally across the organization is greater than ever before. Teams must learn how to bridge cultural and organizational divides, share data between teams and tools, and work together to build cohesive customer experiences that go beyond just the marketing team. In this session, hear from global innovation company 3M about their brand’s journey and the methods they used to break down organizational disconnects, balance innovation and governance, and share data across a multitude of brands and countries.

Resource Type: Video
Topic: Customer Data Platforms, Data Layer, Data Orchestration, Governance, Tag Management
Product: AudienceStream Customer Data Platform, DataAccess, EventStream API Hub, TiQ Tag Management
Section: Customer Stories, Digital Velocity