Accelerating from Zero to Ten

Gareth Tomlin, General Manager – Data, Insights and Analytics, Network Ten

In an increasingly digital, streaming-first industry, Australian television’s Network Ten needed a data-driven approach to the way decisions are made and business progress is assessed.. With key customer-centric strategies like better audience engagement, experimentation and personalisation, and deeper insights on the business’ road map, data plays a foundational role to meet those goals.

Hear how, in a world with a constantly changing landscape and demanding audience base, Network Ten are collecting and activating their data to better connect with customers and advertisers alike.

Topic: Customer Data Platforms
Product: AudienceStream Customer Data Platform
Vertical: Media
Section: Customer Stories