As one of the top English-language newspapers in the Gulf, Khaleej Times had a vision: to become a truly data-first organisation. However such a vision in reality is not so simple! Hear how, whilst balancing privacy with a need to better understand customers, Khaleej Times transformed to become a data-first organisation, resulting in a 20%+ year-on-year growth of online viewers, and a 190%+ increase in online engagement in 2020.

Resource Type: Video, Webinar
Topic: Customer Data Platforms, Data Layer, Data Orchestration, First-Party Data, GDPR, Governance, Identity Resolution, Personalization, Privacy
Product: AudienceStream Customer Data Platform
Vertical: B2B, Retail,B2b,Hospitality,Healthcare,Financial,Media,Digital Services
Business Issue: Data Governance (Compliance), Data Governance (Quality), Data Readiness, Deeper Customer Insights, Digital Transformation, Single View of the Customer (Insights), Single View of the Customer (Personalization/Experience)
Section: Digital Velocity