How are organisations developing the people and processes around the CDP to really ensure they are getting value after such a big investment into technology?

Jysk Fynske Medier and Aller Media talk over a fireside chat around how as organisations they are managing the internal and behind the scenes operations around the CDP to be able to utilise such technology and ensure they are getting the most value from their customer data and their investment.

Resource Type: Video, Webinar
Topic: Customer Data Platforms, Data Layer, Data Orchestration, First-Party Data, GDPR, Governance, Identity Resolution, Personalization, Privacy
Product: AudienceStream Customer Data Platform
Vertical: B2B, Retail,B2b,Hospitality,Healthcare,Financial,Media,Digital Services
Business Issue: Data Governance (Compliance), Data Governance (Quality), Data Readiness, Deeper Customer Insights, Digital Transformation, Single View of the Customer (Insights), Single View of the Customer (Personalization/Experience)
Section: Digital Velocity