As one of the top English-language newspapers in the Gulf, Khaleej Times had a vision: to become a truly data-first organisation. However such a vision in reality is not so simple! Hear how, whilst balancing privacy with a need to better understand customers, Khaleej Times transformed to become a data-first organisation, resulting in a 20%+ year-on-year growth of online viewers, and a 190%+ increase in online engagement in 2020.
