Evernote- Creatively Analytic Marketing: The Marriage of Data and Brand

How can marketing impact a business with users in every country on the planet with a seven-figure marketing budget? You have to be able to automate a journey for every user that joins, and that means making data your best friend. In today’s first keynote, Evernote CMO Andrew Malcolm will share how a data nerd came to run marketing at two unicorn start-ups with global brands, along with enough of the nuts and bolts of how to make it happen to be useful, without being boring if marketing ain’t your thing.

Resource Type: Video
Topic: Customer Data Platforms, Data Orchestration, Tag Management
Product: AudienceStream Customer Data Platform, EventStream API Hub, TiQ Tag Management
Section: Customer Stories, Digital Velocity