Future-Proof your Marketing Technology Stack

It’s a simple truth: no one can reliably predict the future of marketing technology. As the onslaught of new vendors and capabilities is only getting more overwhelming without a crystal ball, how can today’s marketers successfully plan for tomorrow?

Industry analyst David Raab believes the key to planning for an uncertain future is centered on flexibility. In this interactive discussion, David makes the case for ‘future-proofing’ your marketing technology stack with a flexible and extensible technology framework. More specifically, this webinar will cover:

– The key components of a future-proof system
– The core functions supported by a flexible marketing architecture
– The key attributes of a flexible, agile organization

Resource Type: Video
Topic: Customer Data Platforms
Product: AudienceStream Customer Data Platform
Section: Webinars