Realities in the Age of the Customer: The Post-Digital CMO

Emotional connections to brands play a bigger role in decision-making than ever before. Marketers must deliver agile, customer-obsessed strategies that go beyond traditional marketing. To succeed in this changing market, brands must satisfy cross-functional needs that result in new relationships, processes and skill sets.

Watch special guest Forrester Vice President and Principal Analyst, Shar VanBoskirk, and Adam Corey, VP of Marketing at Tealium, for this free webinar to discuss ways your business can:

• Satisfy the emotional needs of today’s customer
• Engage and sustain customer relationships with compelling, data-fueled experiences

Since these changes are not too minor, we have two options:
1) I can make the edits on your behalf now
2) We can see how the first BrightTALK email promotion performs and make the above edits after to see if the second promotion with the edits performs better

Resource Type: Video
Topic: Data Orchestration, Governance, Identity Resolution
Product: AudienceStream Customer Data Platform, EventStream API Hub, TiQ Tag Management
Section: Webinars