Sanofi & Cognizant: Crawl. Walk. Run.Making Real-Time Digital Analytics Work for Big Pharma

How do you make real-time data and analytics work in one of the worlds most highly regulated industries? When developing their digital Marketing analytics strategy and initiatives, Sanofi, a global leader in healthcare, faced challenges not only around the sheer volume of digital properties (2000+) and lack of universal standards but also with the complexity of industry regulations and meeting the needs of global stakeholders.

In this presentation from Digital Velocity San Diego 2019, Sanofi and their global implementation partner, Cognizant, share how they took the ‘Crawl-Walk-Run’ methodology and applied it to the organization’s technology adoption and digital Marketing analytics strategy, resulting in operational efficiencies, global data governance, customer-centric personalization, and better ROI on marketing investments.

Resource Type: Video
Topic: Customer Data Platforms, Tag Management
Product: AudienceStream Customer Data Platform, TiQ Tag Management
Section: Digital Velocity