Split Segments: A/B Testing

The average company uses more than 20 technology vendors to run and grow their business. This can cause a lot of complexity and result in data silos. Senior Solutions Consultant, Neraj Karwal, shows us how to use split segments to A/B test audiences and vendors and then pass those metrics to an analytics solution.

Resource Type: Video
Topic: Customer Data Platforms, Integrations
Product: AudienceStream Customer Data Platform
Section: Products / Features / How-To