StraighterLine- Optimize the Purchase Funnel

See how progressive marketers at StraighterLine are bringing transformative value to the organization through the use of the Tealium AudienceStream™ real-time enterprise data platform. StraighterLine is using AudienceStream and its powerful segmentation and action capabilities to optimize the purchase funnel and help move visitors from awareness to loyalty. Learn how Tealium® solutions have become an integral part of the company’s daily workflow, leading to “a tremendous amount of possibilities,” according to company officials. Watch this video from Digital Velocity 2015.

Resource Type: Video
Topic: Customer Data Platforms, Data Layer, Data Orchestration, Tag Management
Product: AudienceStream Customer Data Platform, TiQ Tag Management
Section: Customer Stories, Digital Velocity