The Gap- Lessons in Driving Data Science and Analytics Transformation

Chris Chapo, Vice President, Customer Data and Analytics, Gap

While new companies have the luxury of building their organization with data at its core, for other legacy or larger global organizations, implementing a transformation around data science is a more herculean task. In this session, Chris Chapo will share his lessons and insights from driving a data science & analytics transformation across a global enterprise where understanding the customer is key to success. From how to focus on data quality and consistency, to driving new initiatives that deliver a customer benefit like personalization, Chapo will share his lessons for how to build an effective data program no matter where you are in your journey.

Resource Type: Video
Topic: Customer Data Platforms, Data Orchestration, Tag Management
Product: AudienceStream Customer Data Platform, TiQ Tag Management
Section: Customer Stories, Digital Velocity