Tripping.com Unifies Customer Data with Tealium
Colin Gardiner is the VP of Product and Analytics at Tripping.com, the largest meta search engine for vacation rentals in the world. Before Tealium, Tripping.com was trying to grow the business rapidly and were adding a lot of MarTech vendors. Unfortunately, the development team was spending valuable time implementing and managing these tags rather than focusing on Tripping.com’s core product and business.
With Tealium, Tripping.com is launching tags 24x faster and marketing campaigns 4x faster than before. More importantly, they have gained a better data structure and the ability to unify their customer data in one hub, fueling all of their MarTech tools with a comprehensive set of customer data.