Now more than ever, organizations worldwide are in search of new ways to use data to better connect with consumers. Customer Data Platforms (CDPs) have entered the Martech space and have proven to work exceedingly well in knitting customer interactions into holistic customer experiences (CX).
Analyst firm IDC MarketScape recently named Tealium as a Leader in their Customer Data Platforms study which examines the capabilities and go-to-market strategies of a dozen CDP vendors who focus primarily on users in marketing technology and operations, data science and analytics, IT, data operations, and privacy and compliance.
IDC MarketScape: Worldwide Customer Data Platforms Focused on Data and Marketing Operations Users 2022 Vendor Assessment (doc # US48858321, February 2022).
