
Tealium
Predict ML™
Automate and enrich your customer experience with the power of business-friendly machine learning insights.
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See It in Action
With Tealium Predict ML™ plus AudienceStream CDP™, you can predict the likelihood of your customers to achieve your most important goals and use that prediction to define audience segments or engagement rules. A custom model suited to your specific goals is just a few clicks away.
Drive Better Customer Experience and Insights with Data-driven Predictions
Better Experiences
Better Insights
Operational Efficiency
Anticipate Customer Behavior
Your customers' past actions provide valuable insights into their future decisions. With Tealium PredictML, powered by machine learning, you can analyze behavioral trends to anticipate key customer actions within Tealium AudienceStream CDP.
Predict when customers are likely to make a purchase and take timely steps to boost revenue. Suppress unlikely buyers to refine your ad strategy and reduce costs.
These audiences can be deployed in any integrated system to help you deliver a consistent and relevant customer experience. Or send this data to analytics or business intelligence systems to further analyze customer behavior.

Learn What Data Points are Predictive
Tealium Predict ML shows you exactly which customer data points your custom-tailored models use to create predictions and how important each data point is to the prediction. By getting insights into the most important behaviors, you can craft better customer experiences that more effectively support your goals.
For example, when predicting a purchase, you might see that a specific video view or offline interaction is critical. Or if predicting cart abandonment, you might see a particular device overly represented, implying there may be a bug. Armed with these insights, you can take action to produce better results.

Machine Learning Insights “In-Line” with Your Customer Data Supply Chain
Machine learning projects are notoriously resource-intensive. Even if you have a good model, it can be hard to feed it enough high-quality data. Once you figure that out, it can be even more time-consuming and challenging to activate those insights so they’re actually benefiting your customers.
Tealium Predict ML coupled with AudienceStream CDP is the lowest cost and lowest risk way to simultaneously solve all these challenges to harness the power of ML. These simple predictions empower customer-facing teams with new data-driven insights and automation, while freeing data science and insights teams from repetitive and manual propensity modeling efforts.
