Tealium: Real-Time Customer Data Integration and Management - Tealium

Featured Integrations.

One Customer Data Foundation.
Built for the Entire Organization.

AI & Data Teams

Ship and activate models faster with clean, enriched data streams. Tealium feeds your feature stores, inference pipelines, and AI agents with consented, real-time customer data.

Marketing Teams

Activate audiences the moment intent is highest. Build segments that refresh in real time, trigger actions when conditions change, and schedule campaigns across 1,300+ integrations, all from a single, unified profile.

Analytics & Data Engineering

Stream clean data directly into your data cloud. Enrich historical profiles with real-time behavioral signals. Build pipelines that run at customer speed.

What You Can Do With Tealium

Tealium gives you three flexible data paths so your architecture matches your strategy, not the other way around.

Collect, Enrich, Orchestrate, Activate

Collect → Enrich → Activate: Stream data from web, mobile, server-side, and IoT directly into Tealium. Resolve identities, build unified profiles, score visitors with predictive ML, and trigger actions across 1,300+ integrations with low latency.

Collect → Data Cloud → Activate: Collect and stream clean, consented data directly into Snowflake, BigQuery, Databricks, or Redshift. Enrich profiles with historical data, run advanced analytics, and activate audiences through Tealium's ecosystem.

Collect → Warehouse ↔ Real-Time → Activate: Ship and activate models faster with clean, enriched data streams. Tealium feeds your feature stores, inference pipelines, and AI agents with consented, real-time customer data. Not stale exports from last night's batch job.

AI-Ready Context From the Ground Up

Your Models Are Only As Good As Your Data Pipeline

Predictions that can't reach customers in the moment can't affect revenue.

Tealium keeps customer data flowing where you need it, when you need it. Consented. Enriched. Identity-resolved. Whether you're training models in your data cloud or activating them via Amazon Bedrock, OpenAI, or Vertex AI, the data feeding your AI is complete, current, and compliant.

Explore Tealium for AI

Collect Data Everywhere Your Customers Are

One Collection Layer. Any Touchpoint. Any Platform.

Customer interactions don't stay in one channel. Your data collection shouldn't either. Tealium captures first- and zero-party data across web, mobile, and server-side, with consent management built into the data layer from the start.

On mobile, marketing and analytics teams can update tracking without engineering sprints. Configuration-driven, not code-release-dependent. Our lightweight SDK handles offline queuing, sub-100ms event delivery, and identical capabilities across iOS and Android.

Explore Data Collection

Why Leading Enterprises Choose Tealium

You Don't Need any CDP. You Need Tealium.

Composable Without Compromise

Real-time, cloud-first, or hybrid. Tealium delivers the architecture that fits your business.

Activate Models with Context-Rich Infrastructure

Route enriched events to your models, write predictions back to profiles, activate across channels. Your AI teams build models, not pipelines.

React to Customer Behavior as It Happens

Trigger campaigns, update recommendations, and adjust ad spend based on real-time signals. An offer served during consideration converts. The same offer served six hours late is interruption.

Keep the Tools Your Teams Already Know

1,300+ pre-built integrations. So your team works on outcomes, not connectors.

Stay Compliant Without Slowing Down

Consent isn't an afterthought. It travels with every event, from collection through activation.

Integration Ecosystem

Tealium connects to the tools your teams already use. AI service providers, advertising platforms, email and messaging and more.

View all Integrations

Built for Enterprises. Proven by Results.

Danone Nutricia Nurtures Lifetime Value through Real-Time Insights with Tealium CDP

From Data Chaos to Autonomous Marketing How Spark New Zealand Scaled Real-Time Personalisation with Tealium, Snowflake, and Spark built decisioning tool

Legal & General Transforms Customer Engagement Through Real-Time Data and Insight

Just Released

The Rise of the Customer Data Strategist

Bridge the gap between data and business, unlock real ROI from your CDP and AI investments, and turn customer data into measurable growth.

Read the Report

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See how Tealium unifies your customer data and puts it to work across every channel.

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