The NBA Utah Jazz wanted to unlock the power of its customer data to offer personalized ticket packages and offers. Its previous strategy – where all users received the same marketing messages at the same time – did not utilize customer data insights and served only to promote the offers the team thought were best, rather than listening to the needs of customers.
Watch this main stage presentation from Digital Velocity San Fransisco to see how the Utah Jazz adopted a new approach that enabled them to fully understand each individual customer and serve personalized offers according to their past behavior and preferences.Find out more »
DMS West is an exclusive, invitation-only event comprised of 300 industry leaders in MarTech. It is designed to be the ultimate networking experience with amazing main stage content and interactive breakout sessions to discuss major trends in the ecosystem. DMS West is your one-stop-shop summit to meet all of the CEOs in the space, all the investors, and all the strategics … the very best access and the very best insights. Awesomely convenient.Find out more »
Join us November 15 at The Ritz-Carlton Tokyo at Digital Velocity — Tealium’s annual conference bringing together 500+ digital marketing experts, including Tealium users, prospective customers and partners.Find out more »
This year’s conference will host 600+ leaders in technology, business strategy and marketing. With a theme of “Data Strategies For Business Transformation,” we'll focus on learning how to expand your existing data strategy — from the refinement of customer experience and operational processes to the new business opportunities that deep data analysis can deliver. We're speaking and exhibiting!Find out more »