Tealium Inc. Website Privacy Statement

Privacy Statement Effective as of  September 29, 2016

Tealium Inc. (“Tealium”) is committed to protecting the privacy of individuals who visit Tealium’s website (http://tealium.com) (“Tealium Website”) and individuals who use the Services as defined below. This Tealium Website Privacy Statement describes Tealium’s privacy practices in relation to the use of the Tealium Website and the related services offered by Tealium, which services are accessible via the Tealium Website (the “Services”). The Tealium Website may contain links to other websites. The privacy statements of such other websites govern the content and use of information of those websites. Tealium encourages you to review the privacy statements of such other websites to understand their information practices. Please read the following carefully to understand our views and practices regarding your personal information and how we will treat it. Tealium will take all steps reasonably necessary to ensure that your information is treated securely and in accordance with this Tealium Website Privacy Statement.

1. お客様から収集する可能性のある情報

Tealium collects individually identifiable information (“Personal Information”) from: (i) individuals who visit the Tealium Website (“Site Visitors”) and (ii) individuals who use the Services (“Customers”).

Tealium may collect information from your computer or mobile device as you navigate the Tealium Website through the use of commonly used website information-gathering tools, such as cookies and web beacons (“Web Collection Information”). The Web Collection Information includes information from your web browser (such as browser type and browser language), your Internet Protocol (“IP”) address, and the actions you take on the Tealium Website (such as the web pages viewed and the links clicked). You can read more detailed information about how we use web beacons and cookies and the purpose for which we use them here.

Tealium may ask you to provide Tealium with personal contact information, such as name, company name, address, phone number, and email address (“Contact Information”) if you request additional information about the Services or register to use the Services. If you purchase the Services, Tealium may require you to provide financial and billing information, such as billing name and address, company bank account number, credit card number, and the number of employees within the organization that will be using the Services (“Financial Information”). Tealium may also ask you to provide additional information, such as number of website visitors or number of employees (“Other Customer Information”). Contact Information, Financial Information, and Other Customer Information are referred to collectively as “Customer Information”.

Some areas of our website allow you to provide content to us directly, for example, where comments are left on a bulletin board, blog or chat room on our website (a “Public Forum”). In using any Public Forum on the Tealium Website you give your consent that any Personal Information you submit about yourself or any third party may be read, collected, or otherwise used by anyone who reads that Public Forum. We will not be responsible for any Personal Information that is posted on a publicly viewable Public Forum. To request removal of any Personal Information from any Public Forum, contact us at privacy@tealium.com. In some cases, we may not be able to remove your Personal Information, in which case we will let you know if we are unable to do so and why.

2. 収集した情報の使用方法

Tealium uses Customer Information to perform the Services requested. For example, if you fill out the web form on our Contact Me page, Tealium will use the information provided to contact you about your interest in the Services. Tealium may also use Customer Information for marketing purposes. For example, Tealium may use information you provide to contact you to discuss your interest in the Services and to send you information about Tealium, its partners and other information such as current promotions or events. You can read more detailed information about how to manage how we use Customer Information for marketing purposes here.


Tealium uses Web Collection Information to operate and improve the Tealium Websites. Tealium may also use Web Collection Information alone or in combination with Customer Information to provide personalized information about Tealium and the Services. To read more about Tealium’s use of Web Collection Information, please click here.


3. ウェブ収集情報


This section describes the types of Web Collection Information used on the Tealium Website and in connection with the Services, and how this information may be use

Tealium uses cookies to make your interactions with the Tealium Website easy and helpful. When you visit the Tealium Website, Tealium’s servers send a cookie to your device. Client-side tracking objects (commonly called cookies or JavaScript files) are small text files located in your browser directory that may be placed on your device. Each cookie will typically contain the name of the domain from which the cookie has come, the “lifetime” of the cookie, and a value (usually a unique number). For a more thorough explanation of what cookies are and how they operate, please visit aboutcookies.org or allaboutcookies.org. On their own, cookies do not personally identify you; they recognize your browser. Unless you choose to identify yourself to Tealium, either by responding to a promotional offer, opening an account, or filling out a web form (such as “Contact Me”), you remain anonymous to Tealium. You have the ability to manage the use of cookies on your computer using controls in your browser. To learn more about how to manage cookies, visit allaboutcookies.org.





クッキーのタイプ 詳細 設定管理
必須クッキー Tealiumウェブサイトを閲覧することができ、Tealiumウェブサイトの安全エリアにアクセスして、サービスを利用するなどの機能を使うことができるのは、必須クッキーの働きによるものです。


パフォーマンスクッキー パフォーマンスクッキーは、最も閲覧数が多いのはどのページか、特定のページでエラーメッセージが表示されていないかなど、サイト訪問者のTealiumウェブサイト利用状況についての情報を収集します。このクッキーは、サイト訪問者個人を特定する情報を収集することはありません。このクッキーが収集する情報はすべて、匿名の集計データです。Tealiumウェブサイトの機能とパフォーマンスを向上させる目的にのみ使用されます。


ファンクショナリティクッキー ファンクショナリティクッキーの働きによって、Tealiumウェブサイト内でお客様が入力した内容や選択した情報(ユーザーネーム、使用言語、お住まいの地域など)が記憶され、さらに充実したパーソナルな機能を提供することができます。また、このクッキーが機能することで、ログインしたお客様はサービスを最大限に活用できるようになります。このクッキーは、ウェブページ上で、テキストサイズ、フォント、その他のカスタマイズ可能な部分にお客様が加えた変更を記憶する用途にも使用されます。






ターゲティングクッキーまたは広告クッキー Tealiumは、サイト訪問者から得た利用状況および利用頻度に関する統計情報の追跡と分析を、第三者に依頼することがあります。








トラッキングクッキーとその他のクッキー サービスの中で、ハッシュ化タグまたはクッキーと結びついた匿名トラッキング識別子が使用されます。これらのクッキーは、顧客のウェブサイト上で、顧客が収集した自サイトの訪問者に関するデータを管理し、サイトの改善策を講じる目的に使用されます。 顧客は、ハッシュ化タグとクッキーの使用に当たって、あらゆる法的基準を遵守する責任を負います。

The Services may also use tracking pixels embedded by our Customers in their on-line advertising, often distributed to third party web sites using ad exchanges, that allow our Customers to gather data about viewers of their on-line advertisements.




IP Addresses and URLs
Like many other websites, we collect information about our Site Visitors’ utilization and navigation of the Tealium Website. This information helps us to design the Tealium Website to better suit our Site Visitors’ needs. We may also use your IP address to help diagnose problems with our server and to administer the Tealium Website, analyze trends, track visitor movements, and gather broad demographic information that assists us in identifying visitor preferences. For example, Tealium uses IP addresses to monitor the regions from which Customers and Site Visitors navigate the Tealium Website.

Tealium may collect aggregated data regarding use of the Services and the Tealium Website, including, without limitation, number of Site Visitors, frequency and patterns of use, tag usage, feedback request trends, etc. (“Aggregated Data”). Tealium uses Aggregated Data as a statistical measure and not in a manner that would identify you personally. Aggregated Data enables us to determine how often certain parts of the Tealium Website or the Services are used so that we can improve them. Tealium may make use of, or make such Aggregated Data available to, third parties, in any manner in our sole discretion.

Social Media Features
The Tealium Website may use social media features, such as the Facebook ‘like’ button (facebook.com), Linkedin (linkedin.com), and Twitter (twitter.com) (“Social Media Features”). These features may collect your IP address and which page you are visiting on the Tealium Website, and may set a cookie to enable the feature to function properly. You may be given the option by such Social Media Features to post information about your activities on the Tealium Website to your profile page that is provided by a third party Social Media network in order to share with others within your network. Social Media Features are either hosted by a third party or hosted directly on the Tealium Website. Your interactions with these features are governed by the privacy policy of the company providing the relevant Social Media Features.

4. 公開フォーラムと顧客から寄せられる意見



5. 収集した情報の共有方法

Tealiumは、支払い処理業者など、Tealiumが契約しているサービス提供者が当社に代わってサービスを提供できるように、顧客情報をこれらのサービス業者と共有することがあります。Tealiumはまた、提供される情報の質を保証するために、顧客情報をTealiumのサービス提供者と共有することがあります。 本プライバシーステートメントに記述のない限り、Tealiumはいかなる情報についても、販売促進を目的とする第三者に対し、共有、売却、貸与、交換などの行為を行いません。


Tealiumは、製品またはサービスを共同提供するために他の会社と提携することがあります。お客様が、共同提供される製品またはサービスを購入したり、明確な関心を示したりした場合、Tealiumはお客様のこうした一連の行動の過程で収集した顧客情報を、パートナーと共有することがあります。Tealiumがパートナーの顧客情報使用を管理することはありません。また、パートナーが情報を使用する場合は当該パートナーのプライバシーポリシーが適用されます。 お客様が、自身の情報を上記のように共有されることを望まない場合は、共同提供される製品またはサービスを購入しない、または明確な興味を示さないようにするという選択肢があります。


Compelled Disclosure
It may be necessary for Tealium to disclose your Personal Information, either by law, legal process, litigation, and/or requests from public and governmental authorities within or outside your country of residence. Tealium may also disclose information about you if we determine that for purposes of national security, law enforcement, or other issues of public importance, disclosure is necessary or appropriate. Tealium may also disclose Personal Information about you if we determine that disclosure is reasonably necessary to enforce our terms and conditions or protect our operations or users.

6. Global Data Transfers, Storage and Processing – Privacy Shield


Wherever we transfer, store or process your Personal Information, we will take reasonable steps to safeguard the privacy of your Personal Information. When using or disclosing Personal Information transferred from the European Union, we adopt appropriate measures under European Union law for ensuring adequate safeguards, or obtain your consent. For European Site Visitors and Customers, your Personal Information may be transferred outside of the European Union in order to provide the information or Services you request from us. By visiting the Tealium Website or using the Services, you agree to Tealium transferring your Personal Information outside of the European Union.

Privacy Shield Adherence and Certification

Tealium participates in and has certified its compliance with the EU-U.S. Privacy Shield Framework (Privacy Shield) and Swiss Safe Harbor. Tealium is committed to subjecting all personal information received from European Union (EU) member countries, in reliance on the Privacy Shield and the Swiss Safe Harbor, to the applicable Privacy Shield Principles of notice, choice, accountability for onward transfer, security, data integrity and purpose limitation, access, recourse, enforcement and liability.   To learn more about the Privacy Shield and view Tealium’s  certification, visit the U.S. Department of Commerce’s Privacy Shield at https://www.privacyshield.gov/Program-Overview. To learn more about the Swiss Safe Harbor and view Tealium s certification the Swiss Safe Harbor, visit https://safeharbor.export.gov/swisslist.aspx.

Tealium is responsible for the processing of Personal Information it receives, under the Privacy Shield, and subsequently transfers to a third party acting as an agent on its behalf. Tealium complies with the Privacy Shield Principles for all onward transfers of Personal Information from the European Union, including the onward transfer liability provisions.

With respect to Personal Information received or transferred pursuant to the Privacy Shield, Tealium is subject to the regulatory enforcement powers of the U.S. Federal Trade Commission. In certain situations, Tealium may be required to disclose Personal Information in response to lawful requests by public authorities, including to meet national security or law enforcement requirements.

Tealium has designated the Chief Legal Officer to oversee its information security program including its compliance with the Privacy Shield program and Swiss Safe Harbor.  The Chief Legal Officer, shall review and approve any material changes to compliance with the Shield or to this Privacy Policy.  Any questions, concerns, or comments regarding this Privacy Policy may be submitted to privacy@tealium.com.

If you have an unresolved privacy or data use concern that we have not satisfactorily addressed, please contact our U.S.-based third party dispute resolution provider (free of charge) at https://www.jamsadr.com/file-an-eu-us-privacy-shield-or-safe-harbor-claim.

Under certain conditions, more fully described on the Privacy Shield website (https://www.privacyshield.gov/article?id=How-to-Submit-a-Complaint), you may invoke binding arbitration when other dispute resolution procedures have been exhausted.

In accordance with its internal company policies, Tealium commits to cooperate with the European Union data protection authorities (DPA’s) with regard to human resources data transferred from the European Union in the context of the employment relationship and including Tealium employees located in the United Kingdom effective at date of data collected.

7. 子どもによるTealiumウェブサイトの利用


8. Your Control and Choices – Do Not Track (DNT)

You may correct, update and delete your Customer Information, change your choices for alerts and other messages, choose whether to receive offers and promotions from us or you may request access to the Personal Information we hold about you and ask us to amend or delete such Personal Information. You can send your request to support@tealium.com. Tealium offers Site Visitors and Customers who provide contact information a means to choose how Tealium uses the information provided. You may manage your receipt of marketing and non-transactional communications by clicking here or by clicking on the “unsubscribe” link located on the bottom of Tealium’s marketing emails. Additionally, you may send a request specifying your communications preferences to support@tealium.com. Customers cannot opt out of receiving transactional emails related to their account with Tealium or the Services.

To update Financial Information or have your registration information deleted, please email support@tealium.com. To discontinue your account, please email support@tealium.com. Requests to access, change, or delete your information will be handled within 30 days.

Tealium honors Do Not Track (DNT) headers and allows its users to optout of having their personal information collected by Tealium. Tealium also provides its customers guidelines and instructions on how to honor DNT headers. The behavior of utag.js can be altered to track only analytic data and not track individual visitors. Tealiums website honors DNT and is compliant with California Assembly Bill 370.

More information about DNT: http://en.wikipedia.org/wiki/Do_not_track_header



Note: It is not necessary to provide notice or choice when disclosure is made to a third party that is acting as an agent to perform task(s) on behalf of and under the instructions of Tealium. The Onward Transfer Principle, on the other hand, does apply to such disclosures.

9. データの保持


10. 顧客データ

As part of using our Services, Customers may submit electronic data or information to the Services (“Customer Data”) that constitutes Personal Information of other individuals to us. Such data may include an individual’s name, email address, or phone number. Tealium has no direct relationship with the individuals to whom Customer Data may pertain, which we process on the behalf of our Customers. Any uses of Customer Data by Tealium are done so pursuant to Tealium’s subscription agreement in place between Tealium and the relevant Customer, which agreement exclusively governs Tealium’s treatment of Customer Data and supersedes this Privacy Statement in case of conflict, or as required by law. If Personal Information pertaining to you as an individual has been submitted to us by a Customer as Customer Data and you wish to exercise any rights you may have to access, correct, amend, or delete such data, please inquire with the Customer directly.

11. セキュリティ


12. 本プライバシーステートメントの変更


13. プライバシーに関する問い合わせ

If you have questions regarding this Privacy Statement or the information practices of the Tealium Website please contact Tealium’s privacy team at privacy@tealium.com or by mailing Tealium’s Privacy Office, 11095 Torreyana Road, San Diego, CA 92121.