The way we communicate is constantly evolving, and studies predict that mobile traffic will surpass desktop traffic by the end of 2015. Enterprises are focusing on building out their mobile channels, and marketers are eager to understand how visitors interact with those channels so they can deliver an optimal experience.
Tags have allowed marketers and web analytics professionals to gather the right data about their visitors and take action to improve their experience. But adding and updating tags on mobile websites and mobile apps can be a headache for any enterprise. Changes to mobile apps require specialized expertise from developers, and also requires re-submitting the app for approval by the mobile platform operator (e.g., Apple, Google).
Tealium streamlines the process for deploying and managing tags across mobile channels, and removes the need to re-submit your app whenever a change is made, helping data-driven marketers be more agile and efficient.