Automotive

Tealium for Automotive

Build personalized, persuasive vehicle buying experiences with trusted customer data

Want to drive more sales? Check out our eBook on how a Customer Data Platform (CDP) solves key use cases in automotive.

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Data Fuels Winning Customer Experiences

The Challenge
Why Does It Matter?
We Can Help
Better customer journeys for the automotive industry

Long, Winding Customer Journeys

From electric vehicles to ride-sharing to online sales models, the auto business is moving fast. Buyers take a complex journey with hundreds of possible touchpoints. Auto brands and dealers alike wrestle with fragmented data, which leads to missed opportunities and inefficient marketing.

Unified Customer Experiences for the Automotive Industry

Great CX Wins Every Time

How can you give auto shoppers a seamless, winning experience? With a unified, complete understanding of each customer. Armed with real-time visitor profiles for in-the-moment activation, auto companies can delight customers by providing relevant and personalized information at every step.

Quality Data

Tealium Puts It All Together

Tealium connects data to drive compelling, relevant customer experiences. Your marketers, developers, data experts, and partners work from the same page. And Tealium gives you predictive insights while seamlessly talking to every tool in your marketing tech stack.

How Tealium Powers the Entire Automotive Customer Data Supply Chain

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Tealium for Automakers and Dealerships

Use real-time, unified data to find vehicle shoppers, deliver timely and targeted messaging, and create experiences that turn tire-kickers into loyal customers.

Connected Data
Real-time Personalization
Smarter Retargeting
New Audience Segments
Powerful Predictive Insights

Connect Digital Records With Dealer Inventory Search and Test Drive Information

Create a single view of each customer (at last!) for better digital outreach. Show the locally available vehicles and options they really want.

Harmonize data from multiple sources and profiles across all devices, creating a trusted data supply chain for your teams and your partners.

Match Ads, Incentives and Dealer Offers to Customer Interest

Get more from your media budget and automate smarter campaigns. Reduce customer acquisition costs by using the right channels and information for each buyer.

Your data is enriched and segmented, instantly ready for activation via our 1,300+ pre-built integrations.

Retarget Prospects Who Abandon a Configuration Tool or Browser Session

Earn return visits and email subscribers with intelligent outreach, retargeting visitors with their preferred vehicle models — even for anonymous browsers.

Tealium features powerful, flexible functionality and automatically stitches together known and unknown site visits.

Spot New Buying Segments With Customer Analytics

Find lookalike audiences, zero in on your best prospects, know how auto buyers' needs evolve. Combined with Tealium's robust predictive tools, rich CDP data gives your segmentation a whole new level of horsepower.

Build Loyalty from Purchase Through an Engaging Ownership Experience

Show them you know them: Identify the key moments in your customers' ownership lifecycles and reach them cross-channel, at the right times.

Tealium's business-friendly machine learning tools help you understand what your customers are likely to do next.

U.S. Auto Parts Accelerates Digital Marketing Performance


Since implementing Tealium, Akhavan has been able to increase marketing performance and agility, save on valuable IT resources and increase site speed and performance.

Us Auto Parts

Auto parts leader says Tealium tag management is the first digital marketing solution it’s seen IT and marketing get ‘really excited about.’

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Deliver the Best Outcomes, Without Limitations

Tealium features over 1,300+ turnkey integrations so you can quickly and effectively connect your systems and data.

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We’re Here to Help

Let us show you how Tealium can help your retail organization connect data and deliver value-based experiences.

Total Economic Impact (TEI) of Tealium

A brand new Total Economic Impact Study of Tealium revealed multimillion ROI consistent across industries.

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