Collect and unify first-party and third-party data in real-time to understand and target HCP and patient behavior
First-party data is your most valuable asset, but third-party data can also add insights allowing you to enrich HCP and patient experiences. Tealium gives you the tools to directly measure first-party data across your owned venues, and bring in a variety of additional data sources.
But to effectively drive new revenue, you have to be able to put this data to work. Not only does Tealium provide unmatched data collection capabilities, but our 1300+ integration ecosystem, including niche Pharma integrations, provides you the flexibility to use data how you want. Break down data silos, unify your insights, and put them to work with capabilities built specifically for pharma.
Connect HCP and patient journeys across individual touchpoints, both online and offline
HCP and patient journeys are notoriously complex, spanning online and offline engagement. HCPs are commonly engaged in physical settings by sales reps, while patients browse websites, visit doctors and pharmacies, and commonly via mobile devices.
Tealium has the flexibility and compliance capabilities to connect the complex data ecosystem that pharma companies need. With integrations across CRM systems like Veeva, and engagement tools like DMD by IQVIA, and beyond, pharma companies are able to better drive script lift and increase revenue growth. Enable your sales team with connected online and offline insights.
Achieve operational efficiency while reducing compliance risk
Data integration efforts can be manual and time consuming, especially for the niche technologies in the pharma industry. Pharma companies also commonly have multiple product lines and global teams that must be enabled with the same insights. These manual efforts not only waste time and slow time-to-market but increase risk to the organization.
Automated data collection, integration, and activation create richer HCP and patient journeys while ensuring regulatory compliance. Empower LOBs and regional teams with rich data insights that are trusted, and provide an edge in competitive markets across the globe.
Increase Script Lift with Targeted Engagement
Discover audience segments that you otherwise would never have known about with cross-channel, cross-device customer data. Then use these segments to engage across your tech stack with relevant experiences no matter the channel. With integrations to pharma-specific engagement technologies like Doceree and DMD, and more common venues like Meta and Google, your organization is empowered to truly impact customer journeys.
Rich insights and a broad activation ecosystem mean that you can understand HCPs and patients like never before, and use that understanding to drive targeted, measurable action.
Gain and use new insights to impact customer journeys
Directly measuring HCP and patient behavior across owned venues provides a rich foundation for understanding customer journeys. However, what about when that journey spans across channels you don’t own or can’t measure digitally? The Tealium Customer Data Hub gives you the tools to get data from more sources than ever, including offline and 3rd party venues where drug research more commonly takes place.
With the right integrations providing access to offline insights, specialty integrations providing insights into research on 3rd party venues such as WebMD and Medscape, and direct measurement capabilities, you can understand HCP and patient journeys like never before.