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The Rise of the Customer Experience Model

Posted by & filed under Data, digital marketing, enterprise tag management, integrated marketing, tag management.

CustomerIn my last post, I outlined the shortcomings of the marketing funnel when it comes to today’s marketplace. But given the limitations of existing models, how does one go about measuring marketing activities and the success of acquisition and retention strategies? Clearly we need a new model. New models can no longer afford to track activity within specific marketing channels, but must be centered around the customer, and based on the brand experience across all touch points. (more…)

by Ali Behnam
Co-Founder, President
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by Erik Bratt
VP of Marketing Communications
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Tealium Customers in the Spotlight: How Do You Benefit from Tealium?

Posted by & filed under analytics, Data, digital marketing, enterprise tag management, tag management.

Last week, Tealium hosted its eighth Tealium University event of the year, this time at the Viceroy Hotel in Santa Monica near L.A. More than 50 customers and partners descended upon the upscale hotel for a full day of hands-on training and education by our digital marketing experts. We took the opportunity to ask customers a few questions. Here’s the first in a short series of videos on what they had to say:

Look for more interviews in the coming weeks, or view these customer success stories.

by Erik Bratt
VP of Marketing Communications
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Digital Velocity Europe 2014: Four Key Digital Marketing Takeaways

Posted by & filed under digital marketing, digital velocity 2014.

Digital Velocity Europe returned to London recently for the second year and this time it was even bigger and better. Tag management and data unification continue to be hot topics, drawing hundreds of marketing and analytics professionals from 11 European countries to discuss these key issues.

There was a wealth of insight and innovation delivered throughout the day by digital leaders from Forrester Research, Volvo, Urban Outfitters and many more. While the subjects presented were many and varied, there was a recurring excitement that organizations are finally able to achieve the dream of unified marketing, i.e., the ability to deliver consistent, omni-channel experiences to visitors based their historical activity. If you couldn’t attend, here are four key takeaways. (more…)

by Richard Wright
Senior Marketing Manager for EMEA
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The Marketing Funnel is Dead – Long Live the Customer!

Posted by & filed under analytics, Data, digital marketing.

The world is changing before our eyes, including the way we carry out our daily activities. For example, I recently hired a roofer to fix a leaky roof at my house. To find one, I asked for referrals on Facebook and within an hour I was presented with options from people that I know and trust. Just 10 years ago, the same task would have required me to look up roofers in the Yellow Pages, make some calls, get a few estimates, check references, and then make a selection.

What does a roofer have to do with digital marketing? Well quite a bit.

The way that we research and shop has changed completely in the last few years. And yet when it comes to marketing measurement and analytics, most organizations are still using an outdated method to assess their activities: the marketing funnel. (more…)

by Ali Behnam
Co-Founder, President
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Don’t Sell Your Data Layer Short

Posted by & filed under Data, Uncategorized.

 

It's about rules and strategyThe data layer is among the most strategic parts of your marketing technology strategy. Simply put, it’s the foundation from which you’ll be able to build real-time, forward-looking, action-oriented programs that delivers lasting value and impact to your organization.

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by Jay McCarthy
Vice President of Product Marketing
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Is HBO’s ‘Silicon Valley’ Fiction or Reality? Tealium’s Just Happy to Be Part of It!

Posted by & filed under tag management.

 

TechCrunchWe’re not TV critics, but if we were, we’d describe it as the intersection of “revealed hilarity and disturbing accuracy.” We’re writing, of course, about “Silicon Valley,” the new HBO hit comedy series created by Mike Judge, the multi-hit producer of classics such as the movie “Office Space.” Shown on Sundays at 10 p.m., the show tells the distinctly American story of how virtually any software engineer can suddenly and accidentally be catapulted into the role of entrepreneur.

While Hollywood is typically thought of as the pinnacle of fiction, where wild stories and dreams get digitized as quickly as the ink on scripts dries, there are actually times when it nails situations all too closely. This series is no exception.

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by Erik Bratt
VP of Marketing Communications
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AJAX tracking.. When URLs no Longer Change

Posted by & filed under tag management.

AjaxRemember the days when you could click on a link and then your web browser would load a new HTML page?  Now, clicking on the web will “slide in” something new or run impressive animation to expand a small rectangle into a larger rectangle. You’re still on the same web page, but it seems like most everything is now changed. In fact, you’re no longer clicking, you’re swiping.. and things are flying by fast.

A developer might refer to this as an AJAX-based site. These sites are visually amazing and technically much smarter from a performance and usability standpoint. However, they present challenges to the marketer’s tag-based world where most tags were originally designed with the old before-AJAX mindset.

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by Ty Gavin
VP, Solutions
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Big Data Blah Blah Blah (Part 2)

Posted by & filed under Data.

bursting-bubble-dataImagine it’s the mid-1920s – the Roaring Twenties are going strong and everything seems to be positively peachy. One man thought things were perhaps going a bit too well in fact. Joseph P. Kennedy, Sr., father of a future president started to get the feeling that he was experiencing a stock market bubble. As the story goes, he knew it was time to get out of the market when he started receiving stock tips from a shoeshine boy. In 1929, the stock market experienced a massive crash and our country entered the Great Depression. This story is one of great fortune for the Kennedys as they were able to weather the times very well indeed. It’s also an interesting story of the power of observation and the ability to spot (for lack of a better term) hype.

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by Jay McCarthy
Vice President of Product Marketing
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Playing Peacemaker in the ‘Game of Clouds’

Posted by & filed under digital marketing.

Game of clouds

In HBO’s uber popular drama series “Game of Thrones,” a major plot line revolves around the “War of the Five Kings” – an ongoing war between five powerful families over who shall sit atop the iron throne of power.

In digital marketing, we have another type of battle brewing – call it the “Game of Clouds,” in which technology giants such as Adobe, IBM and others are fighting for the hearts and minds (and dollars) of marketers with a growing suite of cloud marketing applications.

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by Erik Bratt
VP of Marketing Communications
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