Over the last few months we’ve rounded out our executive team rather nicely, which included the appointment of Tracy Hansen as our CMO. She’s a fantastic leader and a bad ass, and I’ve already spent quite a few hours dreaming up a million awesome things that we can do together. One thing we’ve been talking a lot about is culture and how we should define and amplify it here at Tealium. We talked about barbeques, happy hours, surf lessons, a knitting team, kickball, etc. All of these ‘events’ would most certainly bring people together, but how would that help to define our culture?
Like many warm-blooded guys, I prefer to hit the web when searching for my favorite style of sneakers. Last week, I found the exact shoes I wanted on a great e-commerce site for an awesome price. I had to jump on it so I immediately added them to my cart. Of course, I am easily distracted pretty much by anything and everything (SQUIRREL!) and ended up not buying the shoes at that moment.
Friends, I have something very serious to discuss with you today. As you may have heard, there is a huge problem greatly impacting all of us. In fact, should we not do something about it, I would go so far as to predict that the end is nigh. It may be too late to save some of you, and for that I’m very sorry. You see, you have all been affected by a “big data” problem.
You didn’t know you had a big data problem? How could you not? It seems like every time you turn around, someone is telling you about how you need a solution for your big data problem. Just doing a quick scan of the recent news, I can see some compelling articles:
Many conferences come and go, but eMetrics continues to grow, attracting professionals from top brands in almost every industry from financial services and healthcare to retail and technology. Not only because it is one of the major events for the digital analytics community so many of us at Tealium have been a part of for years, but because it never fails to deliver compelling and insightful content. As Jim Sterne, the founder of eMetrics so accurately conveys, “eMetrics is all about the community. What started out in 2002 with just 50 people and spawned the DAA has now grown to over 5,000 attendees.”
It’s hard to believe, but we’re already well into the first quarter of 2014. Knowing this, we thought it would be a great time to summarize some of the most popular predictions creating buzz from a few of our super savvy partners who know more than a thing or two about digital marketing.
Take a look of what these industry veterans have to say on a variety of topics ranging from big data, mobile, omni-channel, predictive analytics and more, and how these hot topics of discussion will evolve throughout the remainder of the year.
Editor’s Note: This is part of an ongoing series of interviews with digital marketing thought leaders. This week, we sit down with Joe Lucas, Director of Demand Generation & Marketing Operations at InsideView®, which provides CRM Intelligence™ to drive marketing, sales and account management results. InsideView provides the data, insights and connections that make every prospect and customer conversation more relevant, valuable and productive. InsideView is used by more than 350,000 sales and marketing professionals, and in over 13,000 market-leading companies.
Hi Joe, thank you for taking the time to talk with us today. Tell us about your digital marketing operations – what is your overall lead generation strategy, and how many leads do you bring in each month?
We have a fairly standard inbound marketing approach. We invest in content marketing, have a strong social presence, and back all of that up with a supporting paid media and retargeting strategy. Obviously, we also use our own technology to enable our sales teams, create more effective outbound campaigns, and make our lead nurturing programs more relevant and timely. This year we’re also going to add a strong field-marketing program, which is pretty exciting to me. Technology has really impacted more traditional forms of marketing in ways that make certain activities that were once out of reach for small companies effective again.
Right now we are averaging about 7,500 leads per month from all of our efforts combined.
I suppose when you’ve been in the digital marketing space long enough, frustration will inevitably take hold when working with your marketing data. I think I do a reasonably good job of brushing off the typical day-to-day stress inducers while trying to make sense of analytics, but one thing occurred to me recently: Some of the things that cause my left eye to twitch ever so slightly are just too frequent to let stand. Enough is enough, and I must therefore admit to you that I’m indeed in an abusive relationship with my data.
An abusive relationship is one that can be defined by how you are meant to feel by the alleged abuser. Do you often feel humiliated, your accomplishments belittled? Are you embarrassed for your friends and family to observe your interactions? I submit to you that marketing data has so often done these things to me that I had to reach out for help and identify this problem.
If you find yourself in a similar situation, please know that you’re not alone. I sympathize with you, my fellow marketers, and for this purpose I have provided the following top five reasons why marketing data should be treated carefully. Hopefully these insights will help you as much as they did for me to confront and alleviate the problem for a lasting, loving and healthy relationship with your data:
We were all very pleased with how Digital Velocity 2014 turned out last week in sunny San Diego. With renowned guest speakers, awesome partners and new Tealium University curriculum, it was no wonder we had more than 350 digital marketing and IT professionals attend our user conference with resounding praise.
This year, we partnered with our sponsor Pointmarc to measure the social buzz surrounding the event, and while tag management and data were anticipated to be some of the most discussed on Twitter, we were surprised that two of America’s pastimes, baseball and bacon, also made an appearance among the top trending subjects.
Check out the infographic below for an overview of social activity taking place during the conference.
Editor’s Note: This is part of an ongoing series of interviews with digital marketing thought leaders. This week we sat down with Kevin Woo from digital analytics consultancy firm Pointmarc, Silver Sponsor for Digital Velocity 2014. With a core focus on digital advertising and marketing measurement, Kevin serves as president and chief listener for the company.
1. We’re happy to have Pointmarc as one of our valued partners, and very excited to have you as a sponsor for Digital Velocity this year. Can you tell us a little more about the company and how it started?
Back in 2006, Pointmarc initially started by providing event-focused marketing analytics services. The goal was to help exhibitors more efficiently funnel booth visitor information into their CRM or sales automation tools. From this starting point, we quickly evolved our focus to include all aspects of digital analytics and measurement strategy.
The company has grown substantially, but we remain very much a measurement services company. We’ve expanded our staff significantly to meet the evolving needs of our clients, which has led us down some exciting paths, such as investing in deeper technical expertise to support more advanced deployments around data activation and enablement.
2. What makes you most excited about what Pointmarc is doing for its customers?
I get most excited about helping our customers look at data as a strength versus a weakness. So many of our customers are overwhelmed by where the industry tells them they “should” be in their analytics maturity.
This leads them to shortcuts that end up solving immediate problems at the expense of long-term analytics confidence.
All of us here at Tealium are extremely excited about next week when our customers and partners will gather at Digital Velocity, our annual user conference taking place January 22-24.
Whether you’ve already registered and booked your flight, or still on the fence about joining us in sunny San Diego, our friend and sponsor digital analytics agency Pointmarc has created an infographic to highlight what you can expect from this year’s not-to-be missed digital marketing event.