Video: Jim Sterne Defines Big Data and Solving Data Challenges With Tag Management

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The new era of privacy has created complexity for organizations in every industry. It’s a given that today’s consumer expects true personalization from every business they interact with. At the same time, consumers are more conscious of their data privacy than ever. This apparent inconsistency between customer concerns over privacy and their actual online behavior […]

Companies looking into a customer data platform should seriously evaluate their tag management system at the same time to ensure a quality data foundation.