Blog

Our first award of 2020! Tealium was named a Top 25 Marketing Vendor at the OnCon Icon Awards!

Choosing a CDP is an important step many companies will take this year, but the industry can be confusing for new buyers.

Make sure you ask the right questions before starting a CDP project at your company.

With Tealium's 2020 State of the CDP Report, companies now have greater insight into the way CDPs are used, the value they provide, and their future.

With CCPA now in effect, companies will need to address the dual challenges of the CCPA opt-in: managing the data supply chain and the customer experience.

The only certain things in life are death, taxes, birth (how does no one include this?), and gratuitous end-of-year predictions posts. Some are better than others, like Diginomica’s [...]

Personalization at scale is now the holy grail of digital marketing, and companies need to find better ways to do it to keep pace with the competition. One of the biggest obstacles to [...]

Personalization has moved from an industry buzzword to a top priority across industries as more and more effort is given to putting the customer at the center of their business. It’s easy to see [...]

In September, Apple released a highly predictable update (I called it in June) that killed the localStorage workaround. Because using localStorage was a quick workaround to their first-party [...]

The new era of privacy has created complexity for organizations in every industry. It’s a given that today’s consumer expects true personalization from every business they interact with, not just [...]