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Any savvy marketer knows the incredible power customer data holds in today’s day and age. When used correctly, customer data allows brands to deliver experiences their followers will never [...]

Companies looking into a customer data platform should seriously evaluate their tag management system at the same time to ensure a quality data foundation.

Google Chrome's SameSite update moves businesses further towards a first-party data only approach.

Our first award of 2020! Tealium was named a Top 25 Marketing Vendor at the OnCon Icon Awards!

Choosing a CDP is an important step many companies will take this year, but the industry can be confusing for new buyers.

Make sure you ask the right questions before starting a CDP project at your company.

With Tealium's 2020 State of the CDP Report, companies now have greater insight into the way CDPs are used, the value they provide, and their future.

With CCPA now in effect, companies will need to address the dual challenges of the CCPA opt-in: managing the data supply chain and the customer experience.

The only certain things in life are death, taxes, birth (how does no one include this?), and gratuitous end-of-year predictions posts. Some are better than others, like Diginomica’s [...]

Personalization at scale is now the holy grail of digital marketing, and companies need to find better ways to do it to keep pace with the competition. One of the biggest obstacles to [...]