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Blog

 A First Party Data Series: The Role of Qualitative Data in Your Customer Data Foundation
0
By Hilary Noonan
In Data Strategy
Posted March 23, 2023

A First Party Data Series: The Role of Qualitative Data in Your Customer Data Foundation

At this point in our first party data blog series, we’ll take a look a qualitative data and its important role in establishing a solid customer data foundation. In order to achieve true [...]

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 A First Party Data Series: The Role of Behavioral Data in Your Customer Data Foundation
0
By Hilary Noonan
In Data Strategy
Posted March 20, 2023

A First Party Data Series: The Role of Behavioral Data in Your Customer Data Foundation

In part three of our first party data blog series, we will take a look at behavioral data. Simply put, behavioral data reveals specific ways your customers interact with your business. From [...]

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 A First Party Data Series: The Role of Descriptive Data in Your Customer Data Foundation
0
By Hilary Noonan
In Data Strategy
Posted March 15, 2023

A First Party Data Series: The Role of Descriptive Data in Your Customer Data Foundation

In part two of our data series breaking down the different types of first party data you need to incorporate into your data foundation we will cover descriptive data. Descriptive data goes a [...]

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 Celebrating International Women’s Day: Recognising the Continuing Need for Gender Equality in Japan
0
By Michelle So
In Events
Posted March 14, 2023

Celebrating International Women’s Day: Recognising the Continuing Need for Gender Equality in Japan

History of International Women’s Day International Women’s Day has a long and rich history, dating back to 1908 when thousands of women took to the streets of New York to protest for better [...]

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 A First Party Data Series: The Role of Identity Data in Your Customer Data Foundation
0
By Hilary Noonan
In Data Strategy
Posted March 13, 2023

A First Party Data Series: The Role of Identity Data in Your Customer Data Foundation

Having a solid data foundation, built on first party data that includes a variety of customer data types, like identity data, is a critical component of success. Not only does your customer data [...]

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 5 Steps for Transitioning to the Third Party Cookieless Future of Targeting Audiences for Acquisition and Retention
0
By Matt Parisi
In Data Strategy
Posted March 8, 2023

5 Steps for Transitioning to the Third Party Cookieless Future of Targeting Audiences for Acquisition and Retention

Breaking up with third party cookies requires unique decisions for every organization, but these five steps will send you down the right path. The demise of third party cookies, along with a host [...]

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 The Shifting Sands of Data Privacy: The Privacy Act Review Report
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By Anna Koleth
In Data Governance & Privacy
Posted March 5, 2023

The Shifting Sands of Data Privacy: The Privacy Act Review Report

In part one of The Shifting Sands of Data Privacy series, the path to modernising Australia’s privacy regime was outlined against the backdrop of a digital economy that hinges upon data. As [...]

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 Tealium Helps Connect With Your Customers On WhatsApp
0
By Sav Khetan
In Partners & Integrations
Posted March 3, 2023

Tealium Helps Connect With Your Customers On WhatsApp

Messaging is the number one activity for internet users worldwide, and WhatsApp is center stage. From birthday wishes to follow-up on work deliverables, from two-factor authentication to order [...]

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 Machine Learning 101: Why and How to Manage Your Customer Data for ML
0
By Hilary Noonan
In Artificial Intelligence
Posted March 2, 2023

Machine Learning 101: Why and How to Manage Your Customer Data for ML

Machine Learning (ML) is going to continue to expand the value it provides to organizations, but in order to access any value through ML, you first need to make sure you have a solid data [...]

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 2023 State of the CDP Report: CDPs Power Commercial Performance for Competitive Companies
0
By Anna Koleth
In Customer Data Platform
Posted February 28, 2023

2023 State of the CDP Report: CDPs Power Commercial Performance for Competitive Companies

Amid market volatility, geopolitical instability and tightening privacy regulations, the top priority for C-suite executives is to build business resilience. On a practical level, identifying an [...]

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