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Blog

 How To Boost Sales on Black Friday and Cyber Monday with Data-Backed Flexibility and Agility
0
By nlockwood
In Customer Experience
Posted September 25, 2023

How To Boost Sales on Black Friday and Cyber Monday with Data-Backed Flexibility and Agility

When it comes to preparing for Black Friday and Cyber Monday shoppers, a flexible Customer Data Platform (CDP) like Tealium is a “must-have” to have under your tree. In 2023, our CDP is expected [...]

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 Enhancing Cookie Transparency with utag 4.50: A Comprehensive Introduction
0
By Caleb Jaquith
In Customer Experience
Posted September 20, 2023

Enhancing Cookie Transparency with utag 4.50: A Comprehensive Introduction

We’re excited to announce utag 4.50, a significant update that improves transparency and increases control over how Tealium iQ sets cookies. This is designed to help modern businesses [...]

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 Unlocking the Power of Identity: Tealium’s Identity Partner Ecosystem
0
By Rick Ruden
In Data Strategy
Posted September 18, 2023

Unlocking the Power of Identity: Tealium’s Identity Partner Ecosystem

The Need for Enhanced Identity Capabilities As the digital marketing landscape continues to shift, companies are urgently seeking new ways to deliver personalized experiences to their audiences. [...]

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 Feature Spotlight: Audiences— a streamlined and more powerful audience management experience
0
By Matt Parisi
In Customer Experience
Posted September 5, 2023

Feature Spotlight: Audiences— a streamlined and more powerful audience management experience

A unified audience discovery, build, and activation workbench to save time and maximize the power of your real-time customer data Introducing our newly enhanced Audiences feature Tealium’s [...]

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 The Australian Privacy Act Review Report: Impending Reforms Compel Companies to Change or Cease
0
By Anna Koleth
In Data Governance & Privacy
Posted August 31, 2023

The Australian Privacy Act Review Report: Impending Reforms Compel Companies to Change or Cease

Privacy is more potent than meets the eye, and this realisation is increasingly stark to observers of the evolving global privacy landscape.  In the Australian jurisdiction, the release of [...]

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 A Deep Dive into Consent, Conversions API, and Identity Resolution: Your Guide to Tealium’s 2023 Partner Showcase
0
By Matt Gray
In Partners & Integrations
Posted August 25, 2023

A Deep Dive into Consent, Conversions API, and Identity Resolution: Your Guide to Tealium’s 2023 Partner Showcase

In the fast-evolving landscape of data privacy, consent management, and digital marketing, Tealium’s 2023 Partner Showcase emerged as a beacon of knowledge and insight. As we look back on this [...]

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 Owning the Moment – Unveiling the Truth Behind Real-Time Data
0
By Heidi Bullock
In Customer Experience
Posted August 22, 2023

Owning the Moment – Unveiling the Truth Behind Real-Time Data

In the realm of customer data lingo, the term “real-time” has become the gold medalist in the buzzword Olympics – tossed around like confetti at a parade without much regard for its [...]

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 The 2023 Business Flex: Powerful Ad Platform Integrations
0
By Julie Graham
In Customer Experience
Posted August 11, 2023

The 2023 Business Flex: Powerful Ad Platform Integrations

It’s now the second half of 2023 – welcome to a world where the quality of your customer data is now the key competitive differentiator for your business. At Tealium’s 2023 Partner Showcase [...]

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 Tealium Named Leading CDP in 2 New Analyst Reports— Rounding Up the Latest Awards
0
By Matt Parisi
In Customer Data Platform
Posted July 17, 2023

Tealium Named Leading CDP in 2 New Analyst Reports— Rounding Up the Latest Awards

Everest Group Names Tealium a CDP Leader in its new PEAK Matrix® report [complimentary copy available], among other news In a market as novel, diverse, and dynamic as Customer Data Platforms, [...]

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 Harnessing Tech Neutrality: Empowering Conversions, Consent, and Seamless Customer Connections
0
By Matt Gray
In Events
Posted July 12, 2023

Harnessing Tech Neutrality: Empowering Conversions, Consent, and Seamless Customer Connections

In today’s interconnected world, technology permeates every aspect of our lives, shaping our communication and transforming how every brand conducts business. As technology’s [...]

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