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    Customer Data Hub | Customer Data Platform and Tag Management Customer Data Hub | Customer Data Platform and Tag Management Customer Data Hub | Customer Data Platform and Tag Management
    • Products
      • Overview
      • Tealium iQ Tag Management
      • Tealium EventStream API Hub
      • Tealium AudienceStream CDP
      • Tealium DataAccess
      • Tealium For Mobile
      • Tealium Predict Machine Learning
    • Solutions
      • Mobile
        • Intro to Mobile Data
        • Mobile Data Strategies
        • IoT, Mobile and Beacons
        • Mobile Libraries and SDKs
      • Event Data Framework
        • Data Infrastructure Fundamentals
        • Client Side vs. Server-Side
      • Customer Data Platform
        • CDP Fundamentals
        • CDPs vs. DMPs
        • Identity Resolution
      • EDW or Data Lake + Tealium
      • Data Governance
        • Data Governance Checklist
      • Trust and Privacy
        • Tealium Private Cloud
        • GDPR
        • CCPA
        • Tealium InfoSec
      • Adobe + Tealium
      • Amazon Web Services + Tealium
      • Facebook + Tealium
      • Google + Tealium
    • Integrations
    • Resources
      • Resource Library (hub)
      • Videos
      • ROI Calculator
      • Tealium Learning Center
      • Education
    • Company
      • Contact
      • Leadership
      • Careers
      • Blog
      • Events
      • News
      • Executive Briefing Center
      • Partners
      • Technology Partners
      • Brand Assets
    • For Developers
      • Docs Overview
      • Product Guides
      • Forum
    • Login
    • English
      • Japanese
      • Spanish
      • Australian

    Blog

     Balance Privacy and Personalization with Tealium Extensions for CMPs
    0
    By Jake Spencer
    In Privacy, Tealium iQ
    Posted February 26, 2021

    Balance Privacy and Personalization with Tealium Extensions for CMPs

    The new era of privacy has created complexity for organizations in every industry. It’s a given that today’s consumer expects true personalization from every business they interact with. At the [...]

    READ MORE
     Tealium Named #1 Global Customer Data Management Vendor
    0
    By Matt Parisi
    In Customer Data Hub, Customer Data Platform, digital marketing, Insights and Analytics
    Posted February 25, 2021

    Tealium Named #1 Global Customer Data Management Vendor

    The customer data landscape is exploding. The market opportunity for brands to manage customer data more effectively is so huge that it’s spawned one of the fastest growing and evolving [...]

    READ MORE
     Considering a CDP? Start here.
    0
    By Heidi Bullock
    In Customer Data Platform
    Posted February 11, 2021

    Considering a CDP? Start here.

    Customer data platforms (CDP) are a proven way to understand your buyers and current customers through data. Start here to learn the basics.

    READ MORE
     Funding Tealium’s Global Expansion
    0
    By Jeff Lunsford
    In Company News, News
    Posted February 3, 2021

    Funding Tealium’s Global Expansion

    Today we are excited to announce Tealium has raised $96 million in additional growth capital from two amazing growth equity firms, Georgian (Justin Lafayette and team) and Silver Lake Waterman [...]

    READ MORE
     Customer Data Management 2021: Looking Back at an Unusual Year to Plan the Year Ahead
    0
    By Matt Parisi
    In Customer Centricity
    Posted January 25, 2021

    Customer Data Management 2021: Looking Back at an Unusual Year to Plan the Year Ahead

    As we head into Tealium’s 13th year in business, it’s worth taking stock of what’s happened this year and looking ahead to what it’ll mean down the road for companies trying to use customer [...]

    READ MORE
     Kick off 2021 with Joy!
    0
    By Lisa Dunlevie
    In Data
    Posted January 14, 2021

    Kick off 2021 with Joy!

    Key CDP use cases for creating joyful experiences for your customers.

    READ MORE
     How Marketers Can Prepare for a Holiday Season Unlike Any Other
    0
    By Elena Hill
    In Customer Data Hub, Customer Data Platform, Data
    Posted December 14, 2020

    How Marketers Can Prepare for a Holiday Season Unlike Any Other

    Get retail ready with these key strategies and tips for retailers and e-commerce companies who want to create joyful customer experiences this holiday season.

    READ MORE
     Tealium Named as Inaugural AWS Travel and Hospitality Competency Partner
    0
    By Jake Spencer
    In Company News, Integrations
    Posted December 10, 2020

    Tealium Named as Inaugural AWS Travel and Hospitality Competency Partner

    This week at AWS re:Invent, Tealium was named as one of the 27 AWS Consulting and Technology partners to achieve the brand new Travel and Hospitality Competency. It’s an incredibly special honor [...]

    READ MORE
     A 12 Part Retail Readiness Checklist
    0
    By Julie Graham
    In Data
    Posted December 10, 2020

    A 12 Part Retail Readiness Checklist

    The key questions of holiday retail readiness to ask yourself in determining if your brand is ready for a holiday season unlike any other.

    READ MORE
     Why Machine Learning will underpin responsibility and customer loyalty in the gambling sector
    0
    By Lauren Forrester
    In Data, Marketing Technology
    Posted December 3, 2020

    Why Machine Learning will underpin responsibility and customer loyalty in the gambling sector

    The gaming sector is one bound by the tightest of tightropes. As an operator, you exist – just like any other – to drive commercial returns. However, you are also duty-bound to act responsibly [...]

    READ MORE
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    Data Strategy of the Utah Jazz
    Tealium Predict

    The Right Content

    Using the Tealium Customer Data Hub, we’ve compiled your content topic and medium preferences based on your previous interactions with our digital properties.

    The Right Market

    Here we are using a reverse IP address lookup service to reveal a visitor’s industry. Then using that data point to relate to the visitor by powering personalized content.

    The following are the options you could have been presented:

    Not-Personalized

    Healthcare

    Retail

    Financial

    The Right Match

    Utilizing a service to reveal what 3rd party services a visitor’s presumed company uses on their site. We then compare those against our own list of integrations, and if there are any matches, present those logos here.