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At this point in our first party data blog series, we’ll take a look a qualitative data and its important role in establishing a solid customer data foundation. In order to achieve true [...]

In part three of our first party data blog series, we will take a look at behavioral data. Simply put, behavioral data reveals specific ways your customers interact with your business. From [...]

In part two of our data series breaking down the different types of first party data you need to incorporate into your data foundation we will cover descriptive data. Descriptive data goes a [...]

History of International Women’s Day International Women’s Day has a long and rich history, dating back to 1908 when thousands of women took to the streets of New York to protest for better [...]

Having a solid data foundation, built on first party data that includes a variety of customer data types, like identity data, is a critical component of success. Not only does your customer data [...]

Breaking up with third party cookies requires unique decisions for every organization, but these five steps will send you down the right path. The demise of third party cookies, along with a host [...]

In part one of The Shifting Sands of Data Privacy series, the path to modernising Australia’s privacy regime was outlined against the backdrop of a digital economy that hinges upon data. As [...]

Messaging is the number one activity for internet users worldwide, and WhatsApp is center stage. From birthday wishes to follow-up on work deliverables, from two-factor authentication to order [...]

Machine Learning (ML) is going to continue to expand the value it provides to organizations, but in order to access any value through ML, you first need to make sure you have a solid data [...]

Amid market volatility, geopolitical instability and tightening privacy regulations, the top priority for C-suite executives is to build business resilience. On a practical level, identifying an [...]