Tealium Extends its Lead in Global Tag Management With European Expansion and Appointment of Jeff Lunsford to Board of Advisors

New expansion key to growth plan for tag management leader as it expands both its geographic reach and product portfolio

San Diego, CA – May 6, 2011 – Tealium Incorporated, the leading provider of tag management solutions, is pleased to announce the opening of a sales office in the United Kingdom, addition of key sales and support staff in the U.S., and the appointment of Jeff Lunsford to its board of advisors.

Mr. Lunsford is currently the Chairman and CEO of Limelight Networks. Prior to that, Mr. Lunsford was the CEO of WebSideStory, a leading provider of web analytics solutions, which was acquired by Omniture. Mr. Lunsford worked with Tealium’s founders at WebSideStory and led both Limelight Networks and WebSideStory through rapid growth phases and their initial public offerings.

“We are excited to be expanding into new geographic markets and are fortunate to have accomplished company builders like Mr. Lunsford assisting us in our growth,” said Mike Anderson, co-founder at Tealium. “His execution skills, proven leadership abilities and his track record managing technology companies will prove valuable to us as we scale.”

“I’m excited to be working with Tealium at such a significant time in its history,” said Jeff Lunsford. “I’ve been impressed with Tealium’s technology, customer portfolio and product roadmap and look forward to a close collaboration with its management team. Tealium’s talented team is solving a critical problem within the digital marketing and e-commerce ecosystem, and doing so with what I believe to be the optimal architecture. Tealium’s engineers’ experience as early pioneers in the web analytics and site optimization sectors provided them with the knowledge to innovate and solve this problem in the best possible way for their customers.”

“We welcome Mr. Lunsford and other new team members to Tealium and look forward to rapid growth in 2011 and beyond,” said Ali Behnam, co-founder at Tealium. “The expansion helps further solidify Tealium’s leadership in the tag management field.”