Webtrends Now Offers Turnkey Web Analytics Integration via Tealium Tag Management

Any Organization Can Now Be Deployed on Webtrends Web Analytics Within Minutes

PORTLAND, OR and SAN DIEGO, CA (Mar 5, 2012) – Webtrends, Inc., the global leader in unified mobile, social and web analytics and engagement, today announced that it will begin offering turnkey web analytics integration through a new partnership with Tealium, the leader in enterprise tag management.

Through the partnership, announced in conjunction with eMetrics San Francisco, Webtrends will be able to deploy its leading web analytics solution on any site within minutes via a single line of code, giving organizations unprecedented flexibility in choosing the solution that best fits their digital marketing needs.

In previous years, implementing web analytics solutions was considered a costly chore because of the work associated with installing new code and customizing it based on business requirements. Through Tealium, Webtrends can deliver an advanced implementation within minutes or hours.

“With enterprise tag management, costly and time-consuming web analytics deployments are a thing of the past,” said Ali Behnam, co-founder at Tealium. “Webtrends can quickly have its solution implemented on any site via this turnkey integration. This partnership gives organizations greater flexibility in meeting their online measurement requirements.”

Once Tealium’s single line of code is installed, business users can manage their Webtrends analytics tags (pixels) — and any other digital marketing vendor tags — through an intuitive, web-based interface without ever having to touch the web page again. Tealium enterprise tag management saves on valuable IT resources, reduces tagging costs and allows marketing to be more agile. Tealium’s point-and-click interface also requires no JavaScript expertise.

“This partnership allows us to have an entirely new discussion with prospects, who can be running on Webtrends with minimal IT requirements,” said Jeff Clayton, Vice President, North American Sales and Strategy, Webtrends. “We are pleased to offer this turnkey integration, as well as the ability to help clients with their tag management needs through Tealium.”

This week, Tealium will be exhibiting at eMetrics San Francisco at the San Francisco Marriott Marquis. Attendees can stop by Booth #106 to get a demo and pick up their free copy of Tealium’s book, “Buyer’s Guide to Tag Management Systems.”