A comprehensive collection of assets to help inform your real-time marketing strategy.
General Data Protection Regulation 2017
The focus of the General Data Protection Regulation (GDPR) may be European data, but its reach extends much further, applying to any company (including those in the US) collecting, storing and processing the data of EU citizens. This means its key aim of improving and protecting consumer rights is set to raise the standard of data processing transparency, globally. Giving users the right to access, correct, delete, and transfer the data held about them, GDPR will provide consumers with a deeper understanding of the way brands perceive them and how to realize the value of their personal data.
Why the Universal Data Hub?
Today’s business leaders are faced with an increasingly fractured vendor landscape leading to operational inefficiency, siloed teams, loss of consumer trust and legal risk and, worst of all, a disjointed customer experience. In a market where companies largely differentiate and scale on customer experience, this makes data strategy a vital component of organizational health.
Universal Data Hub
The 11 Core Functionalities of a Successful Data Strategy
It’s become clear that a unified approach to data is the most efficient and effective solution to activating the tangled web of marketing technology adopted by companies.
How to Solve the 4 Biggest Data Problems from the MarTech Explosion
A Universal Data Hub efficiently solves major internal and external challenges while creating a flexible data infrastructure that adapts with the market.
Top 8 ROI Considerations for Tag Management
While a free TMS is an option, it is important to understand that “free” does not always mean “without cost.” Here are 8 factors to consider before choosing between a free TMS or Tealium.
Econsultancy: Tag Management Buyer’s Guide
Get an inside look at market trends, with profiles of 12 leading tag management vendors, as well as advice for buyers looking for a technology provider.