A comprehensive collection of assets to help inform your real-time marketing strategy.
New technology is creating new opportunities to improve the customer experience and drive results. Leverage this unique collection to learn about the latest trends and opportunities shaping digital marketing and real-time customer engagement.
Why the Universal Data Hub?
Today’s business leaders are faced with an increasingly fractured vendor landscape leading to operational inefficiency, siloed teams, loss of consumer trust and legal risk and, worst of all, a disjointed customer experience. In a market where companies largely differentiate and scale on customer experience, this makes data strategy a vital component of organizational health.
Forrester Report: Your Digital Intelligence Strategy Must Match the Speed of your Customers
To remain competitive, customer insight pros must optimize their firm’s digital intelligence — the practice of continuously optimizing customer engagement with data, analytics, and insights — to keep up with the speed of the customer. This report defines a five-component strategic plan to get you there.
Data Governance: Embracing Security and Privacy
The proliferation of marketing technologies, an expansion in the use of private customer data and a rapid shift in the global privacy environment (GDPR and EU-US Privacy Shield, for example) are creating an increasingly vulnerable environment with harsh penalties for non-compliance.
Universal Data Hub
The 11 Core Functionalities of a Successful Data Strategy
It’s become clear that a unified approach to data is the most efficient and effective solution to activating the tangled web of marketing technology adopted by companies.
How to Solve the 4 Biggest Data Problems from the MarTech Explosion
A Universal Data Hub efficiently solves major internal and external challenges while creating a flexible data infrastructure that adapts with the market.
Top 8 ROI Considerations for Tag Management
While a free TMS is an option, it is important to understand that “free” does not always mean “without cost.” Here are 8 factors to consider before choosing between a free TMS or Tealium.
Econsultancy: Tag Management Buyer’s Guide
Get an inside look at market trends, with profiles of 12 leading tag management vendors, as well as advice for buyers looking for a technology provider.