Real-Time Marketing at L.L. Bean

Real-Time Marketing: How Fast Data Can Drive Next Generation Customer Interactions

Executive Summary

Learn how L.L. Bean is using the Tealium AudienceStream™ real-time enterprise data platform to improve the performance of its cart abandonment programs, as well as better align customer treatments across all digital touch points. AudienceStream provides L.L. Bean with a single source of universal, 360-degree customer profiles that can be leveraged across its entire marketing technology stack to improve results in real time. Watch this video from Digital Velocity 2015.