Optimizely Dynamic Customer Profiles

Engagement and VoC

Personalization

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Join a live demonstration of Tealium's native support for Optimizely Dynamic Customer Profiles to see how Tealium makes it easier to implement and enrich this part of your digital stack.

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About Optimizely Dynamic Customer Profiles

A Dynamic Customer Profile (DCP) is a single, actionable view of your customer built from a combination of first and third-party customer data. It enables you to deliver consistent, personalized web and mobile experiences for your most valuable customers, and measure the impact of those experiences.

Supported Integration Types

Optimizely Dynamic Customer Profiles can be integrated in the following ways:

AudienceStream

EventStream

AudienceStream

These connectors are hosted integrations within the Tealium platform utilizing AudienceStream. They receive data from the originating client or device, and send that data on to the desired vendor or service.

Supported Device Types

Optimizely Dynamic Customer Profiles can be integrated in the following ways:

Your Server

Connected Devices

Your Server

Tealium Collect can be deployed to any service or solution utilizing your favorite programming languages. This is the most ‘generic’ deployment.

Features

This integration offers these features:

Update Customer Profile
Update a customer profile.

State of the CDP 2024

How the most innovative brands are using CDPs to deliver cutting edge customer experiences and drive revenue

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State of CDP Report 2024

State of CDP Report 2024

Optimizely Dynamic Customer Profiles

Get a Demo

About Optimizely Dynamic Customer Profiles

A Dynamic Customer Profile (DCP) is a single, actionable view of your customer built from a combination of first and third-party customer data. It enables you to deliver consistent, personalized web and mobile experiences for your most valuable customers, and measure the impact of those experiences.

Supported Integration Types

Optimizely Dynamic Customer Profiles can be integrated in the following ways:

AudienceStream

These connectors are hosted integrations within the Tealium platform utilizing AudienceStream. They receive data from the originating client or device, and send that data on to the desired vendor or service.

EventStream

These connectors are hosted integrations within the Tealium platform utilizing EventStream. They receive data from the originating client or device, and send that data on to the desired vendor or service.

Supported Device Types

Optimizely Dynamic Customer Profiles can be integrated in the following ways:

Your Server

Tealium Collect can be deployed to any service or solution utilizing your favorite programming languages. This is the most ‘generic’ deployment.

Connected Devices

Connected Devices are those that don’t quite fit the mobile mold, such as connected set-top boxes (OTT), wearables, etc.

Features

This integration offers these features:

State of the CDP 2024

How the most innovative brands are using CDPs to deliver cutting edge customer experiences and drive revenue