Build Smarter AI With Real-Time Customer Data

Tealium’s Data Layer is the AI companion that gives your models consented, structured, enriched data so that you can activate your AI Initiatives everywhere.

AI Masterclass: Join our free, 10-week AI Masterclass and learn how industry leaders use AIStream to drive real-time personalization, smarter decision-making, and measurable revenue impact.

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Your Models Are Only As Good As Your Data Pipeline

You've got compute. You've got talent. You've probably got a dozen models in production.  Predictions sit in tables. Scores age overnight. By the time a "high intent" signal reaches a customer touchpoint, the moment is gone. The gap isn't models. It's the infrastructure between inference and action Tealium keeps clean, real-time customer data flowing where you need it, when you need it, with the governance needed to stay compliant.

The Roundtrip Data Layer Built For AI Workloads

Tealium sits between all your customer touchpoints and your AI infrastructure. We collect, validate, enrich, and route customer data to your warehouse or models in real-time with consent management and compliance built in.

Event streaming

Collect and validate behavioral events with schema enforcement

Feature engineering

Enrich signals with session context, visitor history, consent status, at the edge before storage

Model routing infrastructure

Deliver predictions to and from AI platforms vis REST, webhooks, or streaming connectors

Governance layer

Keep compliant without slowing you down using native governance and consent integrations

Five Pillars of Smarter AI

Real-Time Event Collection

Capture customer interactions across web, mobile, server-side. Schema validation at ingestion. Sub-100ms latency to your model endpoints or feature stores.

Compliance By Default

Consent signals travel with every event. Automatic PII filtering, encryption, and obfuscation. Full audit trail for every data point. GDPR/CCPA-ready out of the box.

Feature Engineering Pipeline

Transform raw events into model-ready features in-stream for Bidirectional Model Integration. Visitor profiles, behavioral aggregates, audience classifications available everywhere.

Contextual Data Labeling and Enrichment

Built-in tools to add relevance, metadata, and contextual information like visitor profiles, audience badges, calculated attributes, and other details to improve AI performance.

Integration for AI Activation

From real-time AI outputs to targeted audiences, to batch-based lists, activate AI models in any tool or channel - using our library of 1,300+ integrations, APIs, and Functions.

Why AI Teams Choose Tealium

Ship Faster

Pre-processed, contextualized, labeled data from day one. Data scientists want to build models, not ETL pipelines.

Better Model Performance

Richer inference context.. Cleaner training data. Real-time attributes.

Last Mile Activation

Real-time activation infrastructure built in. Route model outputs into customer-facing systems in milliseconds, not minutes.

Scale Without Breaking Compliance

Governance travels with your data. Consent management, PII handling, audit logs - built into the platform, not bolted on later.

Eliminate Data Breakdowns

One pipeline. Every model, every team, every use case can be fed from the same pipeline.

Model Agnostic

Churn prediction, next-best-action, content recommendation, fraud scoring—all fed from the same behavioral stream, all activated through the same infrastructure.

Native Integration With Your AI Stack

Works with the tools you're already using:
Cloud AI Platforms: AWS SageMaker, Bedrock | Azure ML, OpenAI | Google Vertex AI, Gemini | Data Warehouses: Snowflake, Databricks, BigQuery, Redshift | Model Serving: Custom endpoints via REST API | Real-time | Batch processing

View Integrations

Key Resources

Blog Posts

Webinars & Videos

Whitepapers & eBooks

Blog

Your ML Models Are Starving (And You Are Not Feeding Them Enough)

Learn More

Developer Solution

In the Age of AI, Context is King…But Trust Rules the Land

Learn More

Developer Solution

Bridging AI and Customer Data Platforms with MCP

Learn More

Webinar

Privacy-First AI: Building Compliant Data Foundations for Scalable Innovation

Learn More

Webinar

The Agentic AI Revolution: Navigating a Future Built on Trust

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eBook

The AI-Powered Data Layer Ebook

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Documentation

Create a function for AI activation

Learn More

Build Smarter AI With Real-Time Customer Data

Tealium’s Data Layer is the AI companion that gives your models consented, structured, enriched data so that you can activate your AI Initiatives everywhere.

AI Masterclass: Join our free, 10-week AI Masterclass and learn how industry leaders use AIStream to drive real-time personalization, smarter decision-making, and measurable revenue impact.

Your Models Are Only As Good As Your Data Pipeline

The Roundtrip Data Layer Built For AI Workloads