Universal Data Hub

A single approach to managing data across teams, vendors and customer touchpoints in real time
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It starts with data (and tags)

Today’s digital businesses use 20+ vendors to build their customer experiences. Each of these vendors needs to be implemented, tested, optimised and fuelled with data in order to work. Tealium iQ helps you control and optimise these vendor implementations in one place.

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Chaos to Intelligence

The World's Leading Tag Management Solution

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Universal Profiles, Universal Experiences

With your data foundation in place through Tealium iQ Tag Management, you can create universal profiles in the AudienceStream Customer Data Platform that span the entire customer journey — from unknown visitors to known customers and from every touchpoint, including offline and IoT devices. These real-time profiles integrate with your entire digital marketing stack through cloud-based API integrations as well as device-based tag integrations, ensuring that every vendor has the latest profile to create the best customer experience.

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Product Overview

Tealium AudienceStream

Insights in your language

Tealium’s DataAccess connects your data warehouse, business intelligence and data visualisation tools to the rich data used by your digital marketing vendors and teams. Starting at the source, Tealium iQ and AudienceStream allow you to define and enrich your event- and audience-based data in one centralised hub. Tealium DataAccess then delivers that data in your business’ nomenclature to your data team’s favourite applications, allowing them to uncover new insights and easily communicate those insights back to the marketing and customer experience teams.

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Tealium iQ

Standardise your data and vendors

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Tealium DataAccess

Fuel deeper insights with complete data

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Tealium AudienceStream CDP

Engage your audiences across devices

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