Digital 100

The Tealium Digital 100 is a new index that shows the most deployed digital marketing solutions on enterprise websites worldwide.

Compiled quarterly, the Digital 100 reveals which vendor tags are deployed across Tealium’s global base of 300+ enterprise customers, representing thousands of websites, including e-commerce, publishing, financial services, travel and more. The index lists each vendor, along with the category they belong to, ranging from advertising to social media. Marketers can use the Tealium Digital 100 as a starting point to better understand the top vendors in the digital marketing landscape.

Vendor Type
Affiliate Window Affiliate Marketing
Affilinet Affiliate Marketing
Commission Junction Affiliate Marketing
Google Affiliate Network Affiliate Marketing
Impact Radius Affiliate Marketing
LinkShare Affiliate Marketing
LinkTrust Affiliate Marketing
Pepperjam Affiliate Marketing
TradeDoubler Affiliate Marketing
Zanox Affiliate Marketing
Adobe SiteCatalyst Analytics
Bizrate Insights Analytics
Channel Intelligence Analytics
Chartbeat Analytics
ClearSaleing Analytics
ClickTale Analytics
ComScore Analytics
Convertro Analytics
CrazyEgg Analytics
ForeSee Analytics
Google Analytics Analytics
Google Universal Analytics Analytics
IBM Coremetrics Analytics
KISSinsights Analytics
Nielsen Analytics
OpinionLab Analytics
Quantcast Analytics
Webtrends Analytics
Adroll Display Advertising Display Advertising
AppNexus Display Advertising
Atlas Display Advertising
AudienceScience Display Advertising
Bizo Display Advertising
BlueLithium (Yahoo) Display Advertising
BuyBuddy (Brighter Option) Display Advertising
Buysight Display Advertising
Chango Display Advertising
ChannelAdvisor Display Advertising
Criteo Display Advertising
Dotomi Display Advertising
DoubleClick – Floodlight Display Advertising
DoubleClick – Spotlight Display Advertising
Efficient Frontier Display Advertising
Fetchback Display Advertising
Google Publisher Tag Display Advertising
Improve Digital 360Yield Display Advertising
Media 6 Degrees Display Advertising
MediaFORGE Display Advertising
MediaMath Display Advertising
MediaMind (BurstingPipe) Display Advertising
Mediaplex Display Advertising
Mercent Display Advertising
Microsoft adCenter Display Advertising
Nanigans Display Advertising
Netmining Display Advertising
Right Media Display Advertising
Rocket Fuel Display Advertising
Steelhouse Display Advertising
Turn Display Advertising
ValueClick Media (Fastclick) Display Advertising
YD (Yieldivision) Display Advertising
CheetahMail Email / Marketing Automation
Eloqua Email / Marketing Automation
ExactTarget Email / Marketing Automation
Marketo Email / Marketing Automation
Adobe Test and Target Optimization / Personalization
Baynote Optimization / Personalization
Certona Optimization / Personalization
Datalogix Optimization / Personalization
Kampyle Optimization / Personalization
Monetate Optimization / Personalization
MyBuys Optimization / Personalization
MyThings Optimization / Personalization
Optimizely Optimization / Personalization
SeeWhy Optimization / Personalization
TellApart Optimization / Personalization
Visual Website Optimizer Optimization / Personalization
Akamai Other
LivePerson Other
Bing Conversion Search Engine Marketing
Google AdWords Conversions Search Engine marketing
Google AdWords Remarketing Search Engine Marketing
Invite Media Search Engine Marketing
Kenshoo Search Engine marketing
Marin Software Search Engine Marketing
RKG (Rimm-Kaufman Group) Search Engine Marketing
Yahoo Search Marketing Search Engine Marketing
Bazaarvoice Shopping
Become Shopping
GoDataFeed Shopping
Nextag ROI Tracker Shopping
PriceGrabber Shopping Shopping
AddThis Social Media
Extole Social Media
Facebook Social Media
Facebook Conversions Social Media
Google Plus Social Media
Twitter Social Media