Tealium for AI

Build Smarter AI With Real-Time Customer Data

Tealium feeds models and agents real-time, consented customer context, writes predictions back into profiles and channels, and keeps every signal governed across the full AI loop.

Get a Demo Launch a Self-Guided Demo

Trusted by 850+ Enterprise Customers.

Your Models Are Ready. Your Data Pipeline Is Not.

A propensity score your model returned last night lands on a dashboard this morning. The visitor you scored left five minutes ago. Predictions age in tables. Scores never reach the session.

Every AI initiative pays the same tax, between what the model knows and what the customer sees.

Round-Trip Data Orchestration Built for AI.

Tealium sits between every customer touchpoint and every AI system.

It collects events across web, mobile, and server-side sources, enriches them with identity and consent, routes them to your models and agents in real time, and activates the outputs across 1,300+ channels while intent is still current. Your model stack stays where it is. Tealium feeds it.

Connect, Enrich, and Activate AI in Real Time

AI Is Already Inside Tealium

Tealium runs AI where the data lives and where users work. No separate tool, no separate account.

Generate Configuration Notes

Automatic notes for attributes, audiences, and variables capture what changed and why, without writing the documentation yourself.

Ask the AI Assistant

Summarize the latest published profile version, answer configuration questions, and locate attributes with natural-language queries.

Classify Behavior in Real Time

A managed agent labels search intent, browsing vs. buying, sentiment, and affinity inside the event stream, ready for immediate activation.

Governed Customer Context for Every Agent

AI agents need more than API access. They need customer context, consent, and an activation path. Tealium gives them all three through the Model Context Protocol.

Query Unified Profiles Through MCP

Agent frameworks pull live customer context, audience membership, and consent state from Tealium without direct database access.

Read the docs

Act Through Tealium's Activation Layer

When an agent decides to act, Tealium routes the action through the same governed connectors your stack already uses.

Respect Consent at Every Step

Every agent query and every agent action carries the consent state of the user it affects. Governance lives with the context, not in a separate check.

Intelligence Closer to the Moment

The fastest AI decision is the one that does not leave the device. Tealium's native mobile SDK delivers on-device intelligence today, with edge classification closer to the moment of capture.

Native Mobile SDK

One iOS and Android SDK delivers events to Tealium and every supported vendor SDK, with on-device extensions and consent logic.

On-Device AI

Run models like Gemini Nano on dedicated device AI chips for personalization and next best action without a server round-trip.

Edge Classification

Behavioral classification closer to where events are captured, reducing latency and keeping sensitive signals local.

One Platform. Every Customer Decision.

Collect Trusted Data Everywhere

Capture events from web, mobile, server-side, API, IoT, and enterprise sources through one governed layer with consent at collection.

Explore data collection →

Unify Identity and Profiles

Resolve customer identity across devices, sessions, and channels into one persistent profile that updates the moment new signals arrive.

Explore the CDP →

Orchestrate Decisions in Real Time

Enrich events with live context, run custom logic in serverless functions, and route data through governed workflows.

Explore enrichment →

Activate From the Cloud or in the Moment

Activate modeled data from Snowflake, Databricks, BigQuery, or Redshift. Trigger on live signals. Sync on a schedule.

Explore cloud activations →

Power AI With Governed Context

Feed models and agents real-time, consented context, then activate their outputs across 1,300+ channels while intent is still fresh.

Explore Tealium for AI →

Enforce Consent Across Every Data Path

Consent travels with every event. Block-by-default rules run before activation. PII controls run inline.

See how consent works →

Built for Enterprises. Proven by Results.

See more AI customer stories →

22%

Real-time AI powered by Tealium

Spark New Zealand
Snowflake, and Spark's decisioning engine. Trigger to decision to activation in under 300 milliseconds.

Read the case study →

54%

More Call-to-Lead Conversion

Legal & General
Real-time identity resolution and activation drove measurable engagement lifts in a regulated financial-services environment.

Read the case study →

50%

Increase in Conversions

With the right data signals, AI models, and orchestration, Vodafone turned predictive intelligence into measurable sales impact.

Read the case study →

Why Teams Pick Tealium for AI

Feed Better Inputs, Not Just More

Identity, session context, audience state, and consent travel with every event before it reaches a model.

Activate Outputs Where They Matter

Predictions reach 1,300+ destinations in real time instead of landing in a table no one checks.

Work With Any Model Stack

Bedrock, Vertex AI, OpenAI, SageMaker, or custom endpoints. Tealium feeds the models. It does not replace them.

Run AI Where the Data Lives

Managed agents classify behavior in-stream. AI assistance sits inside the workspace. No custom infrastructure to maintain.

Keep AI Compliant Without Friction

Consent propagation, PII controls, and audit logging are embedded in the same pipeline that feeds and activates AI.

How Tealium Compares

See how Tealium stacks up against traditional AI point tools, data clouds, and monolithic suites.

Capability	AI Point Tools Alone	Data Clouds / Monolithic Suites	Tealium
Real-Time Context	Limited	Not a CDP	Suite-bound Identity, consent, & audiences per event
Activation Reach	Model-only	Training and scoring only	Ecosystem-limited 1,300+ destinations
Governance	Bolt-on	Manual	Varies Consent, PII, & audit trails embedded
Model Neutrality	N/A	Cloud-bound	Single-vendor Any cloud, any endpoint
Agent Readiness	Framework-specific	None	Closed Governed MCP access to profiles & activation
In-Product AI	Standalone	Not applicable	Varies Notes, assistant & behavioral classification

We Already Have a Model Stack. What Does Tealium Add?

Tealium does not serve your models, train them, or replace your feature store. It feeds them.

Tealium collects, validates, and enriches customer events in real time, routes them to your model endpoints, writes responses back to profiles, and activates the outputs across 1,300+ channels while intent is fresh.

Spark New Zealand runs trigger-to-decision-to-activation in under 300 milliseconds on exactly this pattern.

See AI + Your Data.

See AI That Moves at Customer Speed

Walk through a live customer-event-to-prediction-to-activation flow with a Tealium AI architect on your own stack.

Get a Demo Lanch a Self-Guided Demo

9605 Scranton Rd. Ste. 600
San Diego, CA 92121
+1 (858) 779-1344

Build Smarter AI With Real-Time Customer Data

Tealium feeds models and agents real-time, consented customer context, writes predictions back into profiles and channels, and keeps every signal governed across the full AI loop.

Trusted by 850+ Enterprise Customers.

Your Models Are Ready. Your Data Pipeline Is Not.

A propensity score your model returned last night lands on a dashboard this morning. The visitor you scored left five minutes ago. Predictions age in tables. Scores never reach the session. Every AI initiative pays the same tax, between what the model knows and what the customer sees.

Round-Trip Data Orchestration Built for AI.

Connect, Enrich, and Activate AI in Real Time

Feed AI With Trusted, Real-Time Customer Context

Connect Models, Agents, and Data Clouds

Activate AI Outputs While Intent Is Fresh

Use AI Inside the Product

Bring Intelligence Into the Stream

Keep AI Compliant by Design

AI Is Already Inside Tealium

Tealium runs AI where the data lives and where users work. No separate tool, no separate account.

Generate Configuration Notes

Ask the AI Assistant

Classify Behavior in Real Time

Governed Customer Context for Every Agent

AI agents need more than API access. They need customer context, consent, and an activation path. Tealium gives them all three through the Model Context Protocol.

Query Unified Profiles Through MCP

Act Through Tealium's Activation Layer

Respect Consent at Every Step

Intelligence Closer to the Moment

The fastest AI decision is the one that does not leave the device. Tealium's native mobile SDK delivers on-device intelligence today, with edge classification closer to the moment of capture.

Native Mobile SDK

On-Device AI

Edge Classification

One Platform. Every Customer Decision.

Collect Trusted Data Everywhere

Unify Identity and Profiles

Orchestrate Decisions in Real Time

Activate From the Cloud or in the Moment

Power AI With Governed Context

Enforce Consent Across Every Data Path

Built for Enterprises. Proven by Results.

See more AI customer stories →

22%

Real-time AI powered by Tealium

Spark New ZealandSnowflake, and Spark's decisioning engine. Trigger to decision to activation in under 300 milliseconds.

Read the case study →

54%

More Call-to-Lead Conversion

Legal & General Real-time identity resolution and activation drove measurable engagement lifts in a regulated financial-services environment.

Read the case study →

50%

Increase in Conversions

With the right data signals, AI models, and orchestration, Vodafone turned predictive intelligence into measurable sales impact.

Read the case study →

Why Teams Pick Tealium for AI

Feed Better Inputs, Not Just More

Activate Outputs Where They Matter

Work With Any Model Stack

Run AI Where the Data Lives

Keep AI Compliant Without Friction

How Tealium Compares

See how Tealium stacks up against traditional AI point tools, data clouds, and monolithic suites.

We Already Have a Model Stack. What Does Tealium Add?

See AI That Moves at Customer Speed

Walk through a live customer-event-to-prediction-to-activation flow with a Tealium AI architect on your own stack.

A propensity score your model returned last night lands on a dashboard this morning. The visitor you scored left five minutes ago. Predictions age in tables. Scores never reach the session.

Every AI initiative pays the same tax, between what the model knows and what the customer sees.

Spark New Zealand
Snowflake, and Spark's decisioning engine. Trigger to decision to activation in under 300 milliseconds.

Legal & General
Real-time identity resolution and activation drove measurable engagement lifts in a regulated financial-services environment.