Free Report: “The Evolution of Tag Management”
“The Evolution of Tag Management,” published by Forrester Consulting in conjunction with Tealium, is a first-of-its-kind study to highlight the viewpoints of digital marketers and data-driven professionals on the increasingly vital role of tag management.
This free report explores how tag management is evolving beyond the management of tags, to assume a greater role as a managed service for collecting and segmenting digital visitor data, which can be used to power big data initiatives and improve marketing results.
Report highlights include:
- 94% of marketers see data integration as the next step in the evolution of tag management
- 86% of marketers own customer data initiatives in the organization
- Marketers will increase their investment in tag management by 35% this year compared to last
Learn more about how tag management is evolving, and get exclusive recommendations from Forrester Consulting on how to leverage these new digital data distribution capabilities. Download the report today!
Founded in 2008, Tealium is the leader in enterprise tag management and digital data distribution. Tealium helps marketers solve their big data challenges at the source, while making it easy to manage their online marketing tags without any software development. Using Tealium, organizations can streamline their digital marketing operations, power their big data initiatives, and take action on their most valuable audience segments in real time. The company differentiates itself through ease-of-use, scale and performance, and fanatical customer support.
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