Hear how EssilorLuxottica leverages Tealium to unify fragmented data across iconic brands like Ray-Ban and Oakley, enabling real-time customer activation and a seamless global retail experience.
In this retail digital transformation case study, Gabriele shares how they moved from fragmented insights to real-time action.
Key takeaways from this session: Breaking Data Silos: How to unify customer profiles in a complex, multi-brand organization. Real-Time Activation: Moving beyond static analysis to instant marketing and service triggers. Scaling Personalization: The technical framework used to maintain brand identity while sharing data insights. Retail Innovation: Why data orchestration is the backbone of the modern luxury retail experience.
Presented as part of a workshop at Digital Velocity London 2026.
