Enterprise Tag Management
Today’s digital marketers rely on tags to exchange rich data about their visitors, so they can improve campaign results, and take action to improve their browsing experience.
But the process of deploying and managing vendor tags can be a headache for any organization, due to the technical nature associated with tagging, high costs, and the dependence on IT resources to carry out the task.
Tealium puts marketers in control of their online solutions, making it easy to deploy new vendor tags or make edits to existing ones without burdening developers. Through Tealium, enterprises improve marketing and IT agility, reduce costs and accelerate web site performance. In addition, Tealium provides a rich source of digital visitor data to help marketing teams improve the effectiveness of customer acquisition and retention campaigns.