The Pressures of Personalisation

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Tealium has teamed up with The Drum to uncover how marketers view the opportunity of personalisation, the challenges they face and how it can be embraced to optimise the customer experience both online and offline.

Key findings include:

  • Over 50% of marketers are constrained by budget and technology to implement a fully personalised experience
  • 60% of marketers have improved the sophistication of their personalised marketing since last year
  • Unifying data across channels allows for true omni-channel marketing
  • 2015 was about building teams, 2016 is about investing in platforms and technology

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