REPORT

How Tag Management Improves Web Site Performance

Best Practices for Reducing the Impact of Third-Party Tags

Tag Management Improves Web Site Performance

Excerpt

Many factors impact site performance, including the speed of the hosting provider, page design, number of http requests, and more. One big factor is the accumulation of digital marketing vendor tags and pixels on web pages. Tags can dramatically impact site performance in a number of ways, including poor tag design, slow response time associated with the collection servers, tag placement and the sheer number of tags accumulated on pages. Over the years, Tealium has pioneered many of the best practices in tagging and has incorporated various techniques to minimize the effect of tags on web site performance. They include:

  • Asynchronous tagging
  • Conditional loading of tags
  • Killing of slow tags
  • Reduced page weight
  • Reduced DNS resolutions
  • Tag compression
  • Client-side tagging with no application server calls

Using these techniques, our e-commerce clients see a 20 to 50 percent increase in page load speed. This white paper provides more details about these techniques and their associated benefits.

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