Your customers are demanding a “360me experience.” An experience which provides deeper and more timely interactions based on their preferences and behavior. To deliver, you’ll need a real-time data action engine fueled with first-hand knowledge of your customer and the ability to engage them in real time.
A real-time data action engine focuses on influencing visitor activity leading to conversion, retention and loyalty by using powerful, enriched first‑party visitor data in true real-time. The power of a real-time data action engine goes well beyond traditional DMPs that specialize in third-party, anonymous data and suffer from data accuracy and latency issues.
The Tealium AudienceStream™ real-time data action engine makes it easy for you to do something remarkable: deliver timely, personalized customer interactions across any digital touch point. Use AudienceStream to create highly granular, 360-degree universal profiles of your visitors; enrich these profiles with powerful additive data; and then leverage the data anywhere within your marketing technology stack to trigger real-time marketing actions.
The integration between AudienceStream and Tealium iQ™ enables digital marketers to correlate audience-specific data across all digital touch points, providing a rich, 360-degree composite view of your customers. This universal profile can be used to personalize content and dramatically increase results. For example, create a segment around visitors who seem lost—such as those conducting searches or engaging in live chat—and promote your self-service knowledge base to help them find what they need.
Using powerful data connectors with major digital marketing vendors, AudienceStream lets you fuel your existing marketing initiatives and create automated marketing actions based on real-time user behavior. This includes vendor integrations with e-mail service providers, retargeting solutions, display advertising, and more.
Additionally, enriched data can be sent to the visitor browser for integration with your site personalization tools. For example, content can be personalized on the home page based on the audience’s affinities or propensity to convert.
Comprehensive data integration is needed to fuel all of your marketing efforts across web, mobile, offline and off-site customer data. Traditionally, marketers have been forced to create data integration projects that are costly, time-consuming and prone to failure. AudienceStream puts the power of an advanced data warehouse in the hands of digital marketers, who can easily create and leverage high-value customer data via intuitive, graphical controls.
AudienceStream allows you to collect and correlate data about how an audience interacts with your brand off-site or offline, such as call center data and point-of-sale information and add it to your online data for a universal, 360-degree profile of your customer. These universal profiles can be used to dramatically increase the relevance and effectiveness of customer acquisition and retention campaigns.
AudienceStream makes your visitor data a living source of insight, expandable over time through powerful marketer-defined business rules. Defining new profile attributes such as content affinity, lead scoring, and lifetime value put you in control of the metrics that are most applicable to your business.
Many marketers struggle to obtain fresh visitor data from their vendors or legacy data processing infrastructure. AudienceStream provides true real-time data collection, segmentation, enrichment and live delivery of highly actionable customer data at a fraction of the cost of traditional data warehouse solutions. Real-time collection and correlation enables you to leverage real-time insights and create automated marketing campaigns based on up-to-the‑second audience behavior.
Tealium tackles a common challenge for most marketers: how to map visitor IDs to their multi-device use. Our visitor stitching technology enables you to map a consumer’s journey across all of their devices for a unified view that is crucial to campaign planning and analysis.
When visitors, their behaviors, and their devices are stitched together, AudienceStream allows you to take action using these key insights and create unique, compelling omnichannel campaigns that may begin on a tablet and continue to a user’s desktop computer. Tealium can track visitor behaviors across several devices using any known identifiers, including Facebook, Amazon, Twitter, LinkedIn, and Google Plus IDs.
Ultimately, the rich visitor insight should be leveraged for timely, relevant interactions. AudienceStream supports a number of live integrations to best-in-class email, marketing automation, online advertising, and customer relationship management (CRM) systems. These live conduits share rich visitor data with the technologies you already use for engagement and nurture of your key audiences.
While real-time marketing is powerful, there are times where delayed action makes sense. For instance, an immediate email offer upon cart abandonment may not elicit the desired response from your customers who think that’s a bit to fast. Instead, you can choose to delay or cap the frequency of actions to your customers using AudienceStream’s powerful action capping and prioritization features.