More than 60 percent of adults in the United States use at least two devices every day, and brands are ramping up their multiscreen advertising budget by an estimated 20 to 50 percent in the next two years.
Typical analytics data often shows multidevice visitor interaction as coming from three visits and three different people, but, in reality, it is likely that those visits are from just one visitor using different devices. Fortunately, Tealium visitor stitching technology recognizes multiple identifiers belonging to the same person, and then maps them to multidevice use. See Figure 1.
Tealium AudienceStream enables you to map a consumer’s journey to all of his or her devices for a unified view crucial to campaign planning and analysis. For instance, the information may show that you need to emphasize research-related material on mobile devices and reserve calls to action to purchase for larger-screen devices.
Not only will AudienceStream proactively seek matching identifiers across all known visitor profiles, it will combine them in real time. Newly combined profiles can be immediately acted upon, thus making personalization, remarketing, and retargeting actions much more personalized and effective.
Tealium can track visitor IDs across device use with any number of identifiers including but not limited to, Facebook, Amazon, Twitter, LinkedIn, Google Plus, and more. When any known ID is matched, visitors, their behaviors, and devices are automatically stitched together. AudienceStream then enables you to take actions using these profile-based attributes and create unique audiences, facilitating compelling omnichannel campaigns that may begin on a tablet and follow the user to his or her desktop.