Tealium AudienceStream

The Industry’s Leading Influence DMP

Your customers are demanding a “360me experience,” which provides them with deeper, more timely interactions based on their omnichannel behavior. To get there, you’re going to need to build a universal, 360-degree customer profile that contains first-hand knowledge of their preferences, interests and activities, as well as the ability to engage them in real time.

The Next Generation of Customer Interactions

The Tealium AudienceStream™ Influence DMP (data management platform) enables you to build a universal 360-degree customer profile to better influence and engage visitors in your web or mobile channels in real time. AudienceStream leverages the richest source of real-time, first-party data to help you deliver more relevant and timely interactions, thereby improving loyalty and conversions and creating new opportunities for growth.

What is an Influence DMP?

Traditional DMPs have specialized in bringing together third-party audience insights to help drive acquisition strategies, but have suffered from data accuracy and latency issues when attempting to expand their use into other critical stages of the customer lifecycle.

An Influence DMP instead focuses on influencing visitor activity leading to conversion, retention and loyalty by using powerful, enriched first-party visitor data that is available in true real-time.

How Does it Work?

AudienceStream is a complementary service to the Tealium iQ™ tag management system that makes it easy for you to do something remarkable: deliver timely, personalized customer interactions across any digital touch point. Use AudienceStream to create highly granular, 360-degree composite profiles of your visitors; enrich these profiles with powerful additive data; and then leverage the data anywhere within your marketing technology stack to trigger real-time marketing actions.

5 Core Benefits of Tealium AudienceStream

Maximize existing relationships – Drive smarter interactions with customers who are in your web and mobile channels right now.

Increase campaign effectiveness – Easily discover and target high-value audience segments.

Boost site conversions – Deliver more personalized content and offers that inspire your customers to take action.

Lower customer acquisition costs – Stop targeting low-value audiences who are less likely to convert.

Automate your marketing – Create rules and triggers for marketing action based on real-time audience behavior.

Success Stories

Watch this video to learn how Ancestry.com is using Tealium to achieve its omnichannel goals.

Read this case study to learn why Deckers considers AudienceStream a ‘great’ addition to its e-commerce strategy.

Read this case study to understand how Coastal.com leverages Tealium solutions to manage and maximize technology.

Customer Quotable

“What Tealium AudienceStream allows us to do is actually standardize the definition of our segments across all of our marketing channels and create a truly unified view of our customers for the first time.” 

– Mark Fiske, Ancestry.com

Key AudienceStream Differentiators

Comprehensive real-time data processing – Everything from data collection to visitor profile enrichment to distribution and action is performed instantaneously.

Built on rich first-party data – AudienceStream leverages powerful direct insights from customer preferences, interests, activities and behaviors to build a universal 360° customer profile.

Bi-directional access to the Tealium iQ™ data layer – AudienceStream allows for real-time injection of visitor profile data back into the Tealium iQ™ tag management system.

Seamless connections with major vendors – AudienceStream provides live data connectors to best-in-class marketing technologies like email, online advertising, marketing automation, and more.

Powerful visitor profile enrichment capabilities – Define business rules that continuously augment customer profiles with new or updated attributes.

Access to universal customer profiles – Create, store and distribute customer profiles across your application stack.

Tealium AudienceStream Key Capabilities

Fully Integrated

Fully integrated with Tealium iQ

AudienceStream leverages the power of Tealium iQ’s data layer to capture real-time events across all of your web sites and mobile applications. Newly added data elements are immediately available within AudienceStream for enrichment. The visitor profile elements in AudienceStream are also fully exposed within Tealium iQ for use in tag load rules, or to inject as custom data into any of the 750+ turnkey tag integrations available within Tealium iQ.

Real-time Data

Real-time data collection

Real-time interactions of visitors across all properties and applications managed by Tealium iQ immediately flow into AudienceStream for additional enrichment, segmentation, and action. AudienceStream does not rely on resource-intensive and time-consuming batch processing. All data is fully correlated from inception, eliminating the need for costly data integration projects.

Profile Enrichment

Visitor profile enrichment

AudienceStream makes your visitor data a living source of insight, expandable over time through powerful marketer-defined business rules. Defining new profile attributes such as content affinity, lead scoring, and lifetime value put you in control of the metrics that are most applicable to your business.

Visitor Stitching

Cross-device visitor stitching

Achieving a truly relevant customer interaction requires a complete understanding of the behavior of your visitors across all channels and devices. AudienceStream allows you to identify visitors across any device by collecting any known identifier and matching that identifier across sessions on any mobile, tablet, or desktop device. When an identifier is recognized as belonging to a known visitor, the full profile of the previously anonymous visitor is automatically merged and made available for real-time enrichment or action.

Live Connectors

Live connectors to key marketing technologies

Ultimately, the rich visitor insights you build should be leveraged for timely, relevant interactions. AudienceStream supports a number of live integrations to best-in-class email, marketing automation, online advertising, and customer relationship management (CRM) systems. These live conduits share rich visitor data with the technologies you already use for engagement and nurture of your key audiences.