The Tealium AudienceStream™ solution offers powerful segmentation and data enrichment capabilities to help you drive real-time marketing actions using your existing tools. AudienceStream addresses the complex challenges of fragmented omnichannel and cross-device marketing data to completely change the landscape for how you can access and leverage your customer information to help create new opportunities for customer growth and engagement.
Watch this video to learn how Ancestry.com is using Tealium to achieve its omnichannel goals.
Read this short case study to learn why Deckers considers AudienceStream a great addition to its e-commerce strategy.
Read this case study to understand how Coastal.com leverages Tealium solutions to manage and maximize technology.
AudienceStream leverages the power of Tealium iQ’s data layer to capture real-time events across all of your web sites and mobile applications. Newly added data elements are immediately available within AudienceStream for enrichment. The visitor profile elements in AudienceStream are also fully exposed within Tealium iQ for use in tag load rules, or to inject as custom data into any of the 750+ turnkey tag integrations available within Tealium iQ.
Real-time interactions of visitors across all properties and applications managed by Tealium iQ immediately flow into AudienceStream for additional enrichment, segmentation, and action. AudienceStream does not rely on resource-intensive and time-consuming batch processing. All data is fully correlated from inception, eliminating the need for costly data integration projects.
AudienceStream makes your visitor data a living source of insight, expandable over time through powerful marketer-defined business rules. Defining new profile attributes such as content affinity, lead scoring, and lifetime value put you in control of the metrics that are most applicable to your business.
Achieving a truly relevant customer interaction requires a complete understanding of the behavior of your visitors across all channels and devices. AudienceStream allows you to identify visitors across any device by collecting any known identifier and matching that identifier across sessions on any mobile, tablet, or desktop device. When an identifier is recognized as belonging to a known visitor, the full profile of the previously anonymous visitor is automatically merged and made available for real-time enrichment or action.
Ultimately, the rich visitor insights you build should be leveraged for timely, relevant interactions. AudienceStream supports a number of live integrations to best-in-class email, marketing automation, online advertising, and customer relationship management (CRM) systems. These live conduits share rich visitor data with the technologies you already use for engagement and nurture of your key audiences.