Tealium AudienceStream

Segment Once Across Your Entire Ecosystem of Technologies

Tealium AudienceStream™ is the leading omnichannel customer segmentation and action engine, combining robust audience management and data enrichment capabilities resulting in unified customer profiles and the ability to take immediate, relevant action.

 

On average, digital businesses are using over 20+ MarTech vendors that are often not communicating or sharing data. Unconnected tools lead to separate segmentation strategies and a loss of organizational efficiency. Tealium AudienceStream allows users to connect all of their customer data, creating a single view of customers and the ability to automate actions across every channel, touchpoint and vendor in your entire digital ecosystem.

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Key Benefits of Tealium AudienceStream

Create Audiences in the Moment – No longer will you have to build out separate segmentation strategies for each MarTech vendor you work with. In AudienceStream you can create audiences and segment once across your entire ecosystem of technologies. Build attributes, calculate metrics, find intersecting audiences, and assign badges all in one system.

Take Real-time Action – The AudienceStream ecosystem is made up of deep, native integrations with leading email, marketing automation, online advertising, social, and customer relationship management (CRM) platforms, enabling real-time action within the marketing technologies you already use. You can trigger actions, based on behaviors, and engage with your customers like never across any channel. Learn more.

Stitch Across Devices and Offline – Gain a deeper understanding of customer behavior with the ability to stitch together unknown and known profiles across sessions, through devices and offline channels, such as call center and point of sale. You can now provide marketing and customer intelligence teams with a complete set of actionable online and offline interaction data. Learn more.

Make Your Own Rules – With AudienceStream’s powerful marketer-defined business rules, you can define new profile attributes such as content affinity, lead scoring, and lifetime value allow you to align your marketing metrics with those most applicable to your business.

Optimize Marketing Spend – AudienceStream enables you to easily discover and target a diverse mix of audience segments, and speak to them at the right time, in the right way, ensuring that your marketing dollars are spent on the activities that will make an impact. See how AudienceStream uses media suppression as a tactic to manage profitability and brand equity.

Embrace Mobile and Connected Devices – Engage with your customer across any device, at any time, with a consistent message. AudienceStream recognizes visitors across devices by collecting any known identifier and matching that identifier across sessions on any mobile or connected device. Learn more.

Market with Precision – Audience Sizing empowers you to easily discover where relevant customer segments intersect utilizing historical data. An interactive, color-coded Venn diagram allows you to explore multiple audiences in AudienceStream simultaneously, examine prior user behavior and take action with precision. Improve your marketing strategy and performance with the ability to take real-time action on relevant audiences, making more effective use of your first party data. Learn more.

Learn how global beauty brand, Nude by Nature, uses Tealium to stitch together known and unknown visitors to build complete customer profiles and truly understand where customers are accessing content across devices and marketing channels.

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Dover Saddlery
Marry Online Data with Previously
Siloed Offline Data

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Media Suppression
Cut Wasted Ad Spend While Maintaining Performance

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The Anonymous Visitor
Leverage Visitor Data Long Before an Identifier is Captured