The Tealium AudienceStream™ Influence DMP (data management platform) enables you to build a universal 360-degree customer profile to better influence and engage visitors in your web or mobile channels in real time. AudienceStream leverages the richest source of real-time, first-party data to help you deliver more relevant and timely interactions, thereby improving loyalty and conversions and creating new opportunities for growth.
Traditional DMPs have specialized in bringing together third-party audience insights to help drive acquisition strategies, but have suffered from data accuracy and latency issues when attempting to expand their use into other critical stages of the customer lifecycle.
An Influence DMP instead focuses on influencing visitor activity leading to conversion, retention and loyalty by using powerful, enriched first-party visitor data that is available in true real-time.
AudienceStream is a complementary service to the Tealium iQ™ tag management system that makes it easy for you to do something remarkable: deliver timely, personalized customer interactions across any digital touch point. Use AudienceStream to create highly granular, 360-degree composite profiles of your visitors; enrich these profiles with powerful additive data; and then leverage the data anywhere within your marketing technology stack to trigger real-time marketing actions.
Watch this video to learn how Ancestry.com is using Tealium to achieve its omnichannel goals.
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AudienceStream leverages the power of Tealium iQ’s data layer to capture real-time events across all of your web sites and mobile applications. Newly added data elements are immediately available within AudienceStream for enrichment. The visitor profile elements in AudienceStream are also fully exposed within Tealium iQ for use in tag load rules, or to inject as custom data into any of the 750+ turnkey tag integrations available within Tealium iQ.
Real-time interactions of visitors across all properties and applications managed by Tealium iQ immediately flow into AudienceStream for additional enrichment, segmentation, and action. AudienceStream does not rely on resource-intensive and time-consuming batch processing. All data is fully correlated from inception, eliminating the need for costly data integration projects.
AudienceStream makes your visitor data a living source of insight, expandable over time through powerful marketer-defined business rules. Defining new profile attributes such as content affinity, lead scoring, and lifetime value put you in control of the metrics that are most applicable to your business.
Achieving a truly relevant customer interaction requires a complete understanding of the behavior of your visitors across all channels and devices. AudienceStream allows you to identify visitors across any device by collecting any known identifier and matching that identifier across sessions on any mobile, tablet, or desktop device. When an identifier is recognized as belonging to a known visitor, the full profile of the previously anonymous visitor is automatically merged and made available for real-time enrichment or action.
Ultimately, the rich visitor insights you build should be leveraged for timely, relevant interactions. AudienceStream supports a number of live integrations to best-in-class email, marketing automation, online advertising, and customer relationship management (CRM) systems. These live conduits share rich visitor data with the technologies you already use for engagement and nurture of your key audiences.